Reddit Goes Dynamic

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🛍️ Reddit Introduces Dynamic Ads for Enhanced Brand Discovery

Reddit has introduced Dynamic Product Ads, designed to help advertisers target consumers actively seeking product recommendations on the platform. These ads auto-populate with relevant images and pricing from an advertiser’s catalog in real-time, enhancing targeting and retargeting capabilities. 

🍪 Google Delays Chrome's Third-Party Cookie Phase-Out Again

Google has postponed the removal of third-party cookies in Chrome to early 2025, its third delay, due to challenges reconciling feedback from industry stakeholders and regulators. This decision is to balance privacy concerns with the needs of advertisers. Temporary extensions are provided to facilitate a smoother transition for those reliant on cookie tracking, particularly affecting digital publishers and advertisers.

🔍 Google Search CPC Rises 13% YoY  Ad Spend Growth Decelerates

In Q1 2024, U.S. Google search ad spending increased 17% YoY, with click growth down to 4%. CPC rose 13%, particularly in Shopping ads, pushing retail CPCs up 20% YoY. Performance Max campaigns gained efficiency over standard campaigns whereas rising costs and slower click growth are concerning trends for advertisers.

📺 DoubleVerify Earns MRC Accreditation for CTV Video Viewability

DoubleVerify has received MRC accreditation for Video Viewable Impressions in connected TV (CTV), addressing a significant issue where over a third of CTV ad impressions occur on TVs that are switched off, wasting approximately $1 billion annually. This accreditation enhances DoubleVerify's existing certifications, which cover comprehensive pre-bid data segments and robust ad verification metrics.

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SOCIAL MEDIA

🚀 Meta Reports Strong Q1 Growth, Plans Increased AI Investment

Meta's Q1 2024 earnings reveal a 7% rise in daily active users across all platforms, now totaling 3.24 billion. The company has streamlined its reporting, omitting app-specific usage data, possibly to manage market scrutiny. Revenue surged 27% to $36.46 billion, with robust ad sales in the U.S.  It also introduced a new "Ad Impressions Delivered" chart, for the frequency of ad display. 

BRAIN TEASER

I shave every day, but my beard stays the same. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was!

I’m an instrument through which sounds are made, and yet, not something that can be played. What am I? 

The answer is - Your Voice

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