Reddit Eyes $15B IPO

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PERFORMANCE MARKETING

📊 Snapchat Partners with Samba TV for Enhanced Entertainment Metrics

Snapchat has announced a collaboration with Samba TV to provide enhanced measurement for advertisers, focusing on the entertainment sector. This partnership, utilizing Samba's extensive smart TV network and viewership analytics, will allow marketers to more accurately assess the impact of their Snapchat campaigns, representing a significant advancement in ad performance insights and budget optimization for Snap's partners, effective immediately.

OUTLOOK

 🛍️ Shoppers Prioritize Free Shipping Over Same-Day Delivery, Says Forrester

Forrester's report indicates the high costs of same-day and next-day delivery might not match consumer interest, with nearly half indifferent to the option. Most consumers prefer free shipping and alternatives like in-store or curbside pickup. However, major retailers continue to invest in enhancing rapid delivery capabilities to achieve faster delivery times despite these preferences.

🛍️ Survey Reveals Consumers May Return $82.1B in Holiday Goods

Amid e-commerce growth, returns may reach $82.1 billion, with 90% of retailers revising policies, notably increasing fees. Return costs have surged 50%, "erasing up to half of sales margins." Retailers are adapting with enhanced reverse logistics and policy changes to address the financial and environmental toll, notably, the 9.5 billion pounds of landfill waste from returns, seeking efficient, sustainable solutions.

SOCIAL MEDIA

🚀 Reddit Targets $15B Valuation for 2024 IPO

Reddit seeks a $15 billion IPO in 2024, despite its modest 70 million daily users and $800 million ad revenue, trailing behind giants like X and Snapchat. With growth from 52 million DAUs since 2021 and stricter moderation improving brand safety, its valuation and digital ad space influence remain ambitious, casting doubt on meeting such optimistic projections.

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