Prime Day Drives Unmatched Loyalty!

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OUTLOOK

📈 Amazon Prime Day Tops Summer Sales for Loyalty

Amazon Prime Day drives the most loyalty among summer sales events. An Earnest Analytics report reveals that 84% of shoppers during Prime Day only purchased from Amazon, with just 16% shopping at multiple retailers. Amazon’s sales rose by 46% compared to the previous month. Wayfair had the highest average spend per customer at $281. Total e-commerce spending reached $14.2 billion, an 11% increase from last year.

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SOCIAL MEDIA

🚀 TikTok Introduces Group Chats and Stickers in DMs

TikTok has rolled out new direct messaging features, including group chats for up to 32 participants and a variety of sticker options. Users can now share TikTok clips as video stickers and create custom sticker sets. Group chats are restricted to mutual followers and are unavailable for users aged 13-15 for connectivity within the platform.

🔗 Meta Enhances Business Suite Profile Connections

Meta expands profile connections in Meta Business Suite, allowing users to link up to 10 profiles to their account, simplifying managing multiple Facebook and Instagram Pages without logging out. It targets users handling various business or creator Pages, streamlining profile switching for more efficient social media management. 

📱 YouTube Merges Shorts & Long Videos into One Feed

YouTube is experimenting with combining Shorts and long-form videos into a single feed to improve content discovery. This test places longer videos within the Shorts feed, aiming to increase overall viewership by utilizing the popularity of Shorts, which receives 70 billion views daily. Users in the test might see long-form clips among Shorts or in new dedicated feeds.

PERFORMANCE MARKETING

📈 Facebook Ad Clicks and Conversion Rise and Costs Decline

Facebook ads are delivering better ROI with click-through rates for lead campaigns at 2.53% up from 2.50% in 2023, and conversion rates rose to 8.78%. Costs decreased, with CPC at $1.88 and cost per lead at $21.98. This improvement is due to Facebook’s stable pricing, a growing user base of 3 billion, and a high daily engagement time of 35 minutes per user.

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