OpenAI Perfects Voice Cloning

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ARTIFICIAL INTELLIGENCE

🔊 OpenAI Perfects Voice Cloning with Just 15-Second Audio Sample

OpenAI's Voice Engine, using just a 15-second clip, can create synthetic voices for selected partners, emphasizing ethical use by requiring "explicit and informed consent" and a strict no-impersonation policy. Available to select companies, it supports multiple languages and aims to enhance content creation and personalized responses, with safeguards like watermarking to trace origins.

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PERFORMANCE MARKETING

🤝 Snap Partners with IAS on AI-Driven Brand Safety Initiative 

Snap collaborates with Integral Ad Science (IAS) to introduce a brand safety reporting tool, aimed at giving advertisers insights into ad placement safety and suitability. This initiative, aligning with the Global Alliance for Responsible Media, is part of Snap's efforts to promote a "premium and safe content ecosystem."Meanwhile, IAS found the Snap's content is 99% brand safe.

📈 IAB Report Shows 40% of Marketers Increase Game Ad Budgets

The IAB report emphasizes the growth of games advertising, with 86% of marketers viewing it as brand-safe and 40% increasing investments, amidst a projection of ad spending reaching $11.49 billion by 2027. Games outshine in CTRs and are second only to social media in conversion rates. Notably, 35% of marketers now allocate specific budgets for game advertising.

📉 Advertisers File $7 Billion Lawsuit Against Meta for Alleged Ad Viewership Inflation 

In a $7 billion class-action lawsuit, advertisers accuse Meta of exaggerating ad viewership by up to 400%, misleading them into overpaying. The controversy revolves around the "Potential Reach" metric, allegedly counting bots and fake accounts. Meta denies the claims, asserting ad costs are based on "performance metrics." Initiated by DZ Reserve and Cain Maxwell in 2018, the case may proceed to trial or settlement.

📈 Ad Market Grows 10.4% in February

In February, the U.S. ad market experienced a notable 10.4% year-over-year growth, the largest in nearly two years, and marked the 11th straight month of expansion. This surge signals a robust recovery from a recession, buoyed by political spending and events like the Paris Olympics. Analyst Brian Wieser anticipates further increases, with smaller ad categories driving growth at 14.7%, outperforming the top 10's 7.4%.

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