OpenAI Launches GPT Custom Store

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📣 Meta Implements New Rules for Digitally Altered Ads

Meta now mandates advertisers to disclose AI-generated content in political ads. This policy, targeting ads on social issues, elections, and politics, requires a checkbox for photorealistic AI alterations. Introduced to counter deceptive generative AI, like in Ron DeSantis' campaign, it echoes similar moves by YouTube and TikTok. Non-compliance risks ad removal or bans, are especially crucial during the pre-poll blackout period.

🚫 Google Prohibits Ads for Price Gouging and Victim-Blaming

Starting February 2024, Google's updated ad policy will prohibit exploitative practices during sensitive events, including price gouging, misdirected traffic, and victim blaming. This move aims to balance the need for timely information and ethical advertising while addressing misinformation and unethical practices. Advertisers must adapt to these changes to ensure compliance.

TOGETHER WITH MOTION

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ARTIFICAL INTELLIGENCE

🤖 OpenAI Introduces GPT Store for Custom AI Assistants - ai

OpenAI's GPT Store, now live, offers specialized ChatGPT tools across categories like DALL·E, writing, and research. Hosting over 3 million custom versions, it caters to Plus, Team, and Enterprise users. The store includes a "community leaderboard" and plans a U.S. "GPT builder revenue program" based on user engagement. This innovation promises enhanced, task-specific ChatGPT assistance. 

OUTLOOK

🛍️ Impulse Buying Peaks Among Today's Generation

Attentive's survey reveals 74% of millennials make impulse purchases, evenly split between phone and in-store, while Gen Z prefers spending $20-$50 online and $50-$100 in-store. Effective marketing for Gen Z requires tailored strategies to "drive more conversions." Additionally, 50% of consumers blend new and repeat phone purchases, with a balanced preference for curated recommendations and best-sellers.

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