OpenAI to Launch Search

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AI

🔍 OpenAI Plans to Launch Search Product

OpenAI has announced intentions to create a search product that integrates web search and large language models (LLMs) to enhance online navigation and present competition to Google. Users can expect improved search features through ChatGPT's browse mode. While The Atlantic and other partners are supportive, smaller publishers may encounter obstacles.

🛒 Amazon's AI Assistant Rufus Now Available to All U.S. Customers

Amazon’s AI shopping assistant, Rufus, is now available to all U.S. customers via the Amazon mobile app. Accessible through the app’s navigation bar, Rufus answers product questions, compares items, and provides order updates. Initially launched for a small user group in February, Rufus leverages product details, reviews, and web information to assist shoppers effectively.

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SOCIAL MEDIA

🔍 X Mulls Legal Action Against Advertisers Holding Back Ad Spend

X plans to take legal action against advertisers, alleging they are coordinating to limit free speech on the platform. Musk targets the Global Alliance for Responsible Media (GARM), accusing it of controlling ad placements to restrict conservative viewpoints, impacting X's ad revenue and financial stability.

🖼️ Pinterest Details AI for Product Shot Backgrounds

Pinterest introduces a "Canvas" model that enables AI-generated backgrounds for product shots without altering the main product. The AI isolates and segments the background and foreground, using detailed captions from a visual language model. Brands can input style descriptors, and the system generates aesthetically aligned options. Currently, it's being tested with select ad partners to enhance product appeal.

PERFORMANCE MARKETING

📊 Snap Teams Up with VideoAmp for Ad Campaign Tools

Snapchat teams up with VideoAmp to enhance campaign planning and measurement across linear TV, streaming, and digital platforms helping agencies optimize Snapchat ad performance, including augmented reality formats, for better reach and transparency. Omnicom Media Group reports improved video planning with this integration, benefiting from Snapchat's extensive user engagement and VideoAmp's optimization expertise.

BRAIN TEASER

I can make sounds, but I cannot be played. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

Who can finish a book without finishing a sentence?

The answer is: A prisoner.

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