New AI Ad Tools by Google

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

🛠️ Google Unveils New AI Ad Tools at Marketing Live 2024

Google unveiled new AI-powered ad tools at its Marketing Live 2024 event. These tools include creative editing capabilities, short ad formats, and enhanced Google Business profiles. Marketers can input brand logos, colors, fonts, and product images to generate consistent creative variations. New features also allow for AI-generated image enhancements and short video creation. 

📊 Snapchat Partners with Tealium for Data Management

Snapchat partners with Tealium to simplify data collection for Snap campaigns using Snap’s Conversions API. This allows users to access real-time customer data from web, mobile, and offline sources, enhancing ad targeting and conversion measurement.  

🚀 Google PMax Upgrade Enables Mass AI Creative Asset Production

Google's latest upgrade introduces AI-powered tools for advertisers, enabling rapid production of high-quality Performance Max creative assets. This advancement speeds up creative production by up to 5 times, integrates brand-specific fonts, colors, and imagery, and offers image editing features. Retailers can now showcase product feeds automatically in AI-generated creatives. Enhanced reporting and control features improve asset-level insights and placement exclusions on YouTube.  

📹 Meta Introduces Video to Automated Catalog Ads

Meta has introduced automated video ads for Catalog Product Ads, previously known as Dynamic ads. Advertisers can now upload product videos, which Meta’s AI in Advantage+ will use to target ideal users and drive conversions. These video ads can appear in Reels, Feeds, and Stories, enhancing engagement. Meta advises keeping videos short and providing calls to action within 5-6 seconds. 

TOGETHER WITH IGNITE DIGITAL

Use SEO to reach red-hot buyers before the competition with Ignite Digital 🔥

There are 8.5 billion searches per day on Google. Are you showing up? If not then you’re losing sales. Ignite Digital are the SEO experts with 13 over years of experience. They’ll design a custom strategy to help you drive website traffic and online sales. 

Wanna give them a test drive? Request a FREE competitive analysis and Ignite Digital will respond on the same day with a sneak peek of your competitor’s strategy & how you can beat them. ​

Get your FREE Competitive Analysis today!

SEO

🔍 Google Declines to Add AI Search Data in Search Console

Google CEO Sundar Pichai declined to commit to providing website owners with detailed traffic data from AI-generated search previews. Google is integrating AI overviews into search results, causing publishers to worry about the impact on their traffic. Pichai suggested that too much transparency might lead to manipulation of search algorithms by publishers, leaving them frustrated and raising concerns about anti-competitive practices. 

BRAIN TEASER

You take off my clothes when you need to put on clothes. I put on clothes when you take off your clothes. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I have one head and four legs but only one foot. What am I?

The answer is: A bed

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺