New Ad Moves by Meta

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🛠️ Meta Introduces ‘Automatic Adjustments’ in Ad Accounts

Meta has rolled out “automatic adjustments” for ad accounts, granting its system the ability to modify campaigns without prior consent from advertisers including pausing ads and adjusting budgets. This raised concerns about loss of control and unintended disruptions, as many advertisers reported negative impacts on ad performance. Advertisers can disable this feature in their account settings. 

🎥 Google Trials Video Shopping Ads in Search Results

Google is experimenting with a video feature in its shopping ads, where a play icon transforms into a “watch” button upon hovering. Clicking this button launches an inline video player, showcasing product clips directly in search results to increase user engagement while potentially reducing visits to advertisers' landing pages highlighting Google’s focus on enhancing the search experience with interactive content.

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SOCIAL MEDIA

🎥 Instagram Tests In-Stream Tips for Reels Performance

Instagram is trialling a feature that provides in-stream performance notes for Reels, aimed at helping users understand the elements that contribute to the success of their clips. Accessible through prompts, these notes outline critical performance factors highlighting the rising relevance of Reels, which achieve over 200 billion daily views.

OUTLOOK

📊 59% of SMBs Focus on Social Media Marketing

SMBs are increasingly turning to social media, with 59% prioritizing it for their marketing efforts, particularly on Facebook, as highlighted in the LocaliQ report. Interest in video ads is on the rise, despite only 29% currently using them. Additionally, 63% report satisfaction with search ads, and 51% are integrating generative AI tools, acknowledging that 75% must embrace new technologies to stay competitive. 

ECOMMERCE

🛒 Amazon Trials New E-Commerce Site and App Features

Amazon is testing new homepage features and design elements on its shopping app to enhance personalization and navigation. Utilizing AI and machine learning, the updates include a “Window Display” for personalized recommendations, and trending products, and a "Buy Again" hub for easy access to frequently purchased items to streamline the shopping experience, with a broader rollout planned in the coming months. 

BRAIN TEASER

Which letter in the alphabet has the most water?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

In a tunnel of darkness lies a beast of iron. It only attacks when pulled back. What is it?

The answer is: A bullet.

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