Most Shoppers Favor Price Over Brand

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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OUTLOOK

💰 Consumers Prioritize Price Over Brand

Most shoppers prioritize price over brand, with 75% willing to switch brands for a lower price. According to Ibotta’s “State of Spend” report, 72% of consumers feel the economy affects their grocery spending. Most have turned to cheaper alternatives due to inflation. Digital promotions are growing in influence, with a 26% rise in spending, yet brands struggle to retain loyalty amid rising private-label threats.  

📈 MercadoLibre Surpasses Amazon in 2024 Performance

MercadoLibre, the Argentinian e-commerce platform, has surged 34% in 2024, surpassing Amazon’s 27%. Founded in 1999 by Marcos Galperin, MercadoLibre dominates online sales in Brazil, Argentina, and beyond. The company benefits from low e-commerce penetration in Latin America, growing mobile usage, and expanding digital payments. Its operating profit margin rose to 14.3%, fueled by revenue growth of 42% in Q2.

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SOCIAL MEDIA

🆕 Meta Unveils Enhanced VR Avatars

Meta is set to launch updated VR avatars at its Connect conference, offering more customization options, including AI-generated clothing and themed avatars allowing users to create more inclusive and customizable digital representations. Inspired by gaming trends, they include options like monsters or futuristic armor, aligning with Meta’s vision for deeper engagement in virtual worlds.  

SEARCH

🚫 WordPress Shuts Down Thousands of WP Engine Accounts

WordPress banned WP Engine, cutting off thousands of websites from updating plugins and themes after co-founder Matt Mullenweg accused the hosting provider of trademark infringement. WP Engine provided manual update instructions while users expressed concerns about the decision's impact and future implications. The ban, announced at WordCamp, has drawn widespread criticism from the WordPress community.

PERFORMANCE MARKETING

📊Maximizing Insights with LinkedIn’s Revenue Attribution Report

LinkedIn’s Revenue Attribution Report (RAR) offers marketers a powerful tool to measure the effectiveness of their campaigns. By integrating CRM data, RAR tracks key metrics like revenue and pipeline growth, providing insights beyond last-touch attribution allowing marketers to optimize spend, refine strategies, and demonstrate the business impact of their efforts. Syncing CRM with LinkedIn ensures data-driven decisions and proves marketing’s value.

BRAIN TEASER

I never was but always will be. No one ever saw me but everyone knows I exist. I give people the motivation to better themselves everyday. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

You buy me, but I don't have a price. What am I?

The answer is: An idea

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