Microsoft Unveils New AI Ad Features!

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🤖Microsoft Unveils AI-Generated Ad Headlines and Descriptions

Microsoft has introduced AI-generated headlines and descriptions for ad campaigns, a boon for advertisers in need of creative inspiration and efficiency. Available in 35 languages, the feature offers categorized, high-quality recommendations based on the final URL. Microsoft also launched auto-generated assets and IF functions for responsive search ads, further enabling scalability and relevance in ad creation. The move follows Google's introduction of similar AI-generated campaign elements in May.

🔖Meta Introduces Branded Content Tools to Threads and Govt.-Affiliated Media Labels

Meta plans to add branded content tools on its rapidly growing app, Threads, opening up opportunities for marketers to run influencer campaigns. While paid promotions on Threads are still unavailable, these tools will ensure promotions are properly disclosed, aligning with evolving rules. Meta is also working on adding labels to government-affiliated Threads accounts, reinforcing regulatory practices and fact-checking norms. This development allows marketers to incorporate Threads into their promotional strategies while adhering to compliance standards..

💰US E-commerce Sales to Hit $1.1 Trillion in 2023, Report Projects

A new FTI Consulting report projects U.S. online retail sales to hit $1.14 trillion in 2023, accounting for 42% of retail sales growth. Despite a forecasted slowdown in e-commerce growth, it will still outpace store-based sales growth through 2025. Personalization remains key, with 80% of respondents expressing interest in personalized shopping experiences, and 75% showing interest in tailored ads and product offers.

🎬YouTube Introduces Video Title Suggestions, Expands User Surveys

YouTube is introducing an AI-driven tool that suggests video titles based on transcript and description, aimed to optimize viewership. These suggestions, available within a few hours post-upload, are optional for creators. The platform is also expanding its voluntary creator survey to the UK, to better understand potential system bias based on gender, race, and ethnicity. These features are part of YouTube's effort to enhance content performance and provide equal opportunities for creators.

📺 Shopping Made Easy: Roku Partners with Shopify for TV-based Purchases

Roku is partnering with Shopify, enabling users to purchase products from Shopify merchants directly through their TVs. The integration allows interaction with a Roku Action Ad using the TV remote, and purchases can be made via Roku Pay. This partnership provides Shopify advertisers with richer customer data and a seamless shopping experience for users. The initiative, currently in alpha testing, includes initial partners like True Classic, Olly, and Ergatta.

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