Microsoft Unveils AI Ad Tool

🤳12th Jan 2024 | Meta Eliminates Advanced Targeting Features, YouTube's Easy Long-to-Shorts Tool, Friendly Return Policies Increase Loyalty and more!

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PERFORMANCE MARKETING

🖥️ Microsoft Unveils AI-Powered Tool for Ad Creation - pm

Microsoft enhances its Retail Media with "Creative Studio," an AI tool enabling easy creation of customized banner ads from product URLs. Designed to boost creativity and support smaller retailers, it aligns ads with retailer style guides. This development is a key part of Microsoft's AI-first strategy, reflecting its growing commitment to integrating AI across its technology suite.

🚫 Meta to Eliminate Advanced Targeting Features in Ad Campaigns

Starting January 15, 2024, Meta will remove or consolidate sensitive Facebook ad targeting options, like those linked to health, race, or ethnicity, to prevent unethical practices. Affected ad sets will run until March 18, 2024. Advertisers are advised to use broader targeting and Advantage+ options for better results. Meta will notify and guide impacted advertisers, marking a shift towards more ethical, automated ad targeting.

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SOCIAL MEDIA

🎬 YouTube Introduces Tools for Easy Conversion of Long Videos to Shorts

YouTube's new "Remix" option enables the seamless transformation of long-form videos into engaging Shorts, leveraging a user-friendly editing UI. This innovation, addressing Shorts' rapid growth with 50 billion daily views, offers marketers a significant platform for enhanced brand visibility and engagement. With its simple editing tools, it presents a compelling content strategy for 2024, making the creation of standout Shorts more accessible.

OUTLOOK

📱 TikTok Reveals Risk of Engagement Drop with Non-Skippable Ads

TikTok's report with MAGNA Media Trials reveals skippable video ads boost engagement as 73% of viewers prefer skippability, enhancing attention to brand content. Despite shorter watch times, skippable ads match non-skippable ones in effectiveness, with a 50% impact in the first two seconds and significant ad recall. Ads next to trending content increase purchase intent by 9%, underscoring the value of viewer control in ad strategy.

📊 Improved Customer Loyalty Linked to User-Friendly Return Policies

A SAP Emarsys survey highlights that 72% of U.S. consumers favor retailers with free returns, with 88% avoiding those charging for returns. The trend of 'wardrobing' is increasing, impacting customer loyalty. SAP Emarsys CMO Sara Richter stresses, “fight the root cause,” advocating for personalized offers to reduce returns. Notably, 77% of shoppers prefer brands with personalized experiences.

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