Meta’s Latest AI Surprise

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🤖 Meta Unveils AI Chat Tool on Messenger for Customer Support

Meta unveils three AI tools, including an AI chat on Messenger with Meta Llama 3 for customer support, Ads Manager for creating paid messages on Messenger, and the Threads API for content management. Businesses can integrate these tools via Meta Business Suite, initiate interactions through ads or their Facebook Page, and efficiently manage content and engagements across platforms. 

TOGETHER WITH VINOVEST

Unique Investment Opportunity: Whiskey Casks

Here’s an investment opportunity you didn’t know you were missing - whiskey casks.

But where to start?

Try Vinovest.

Vinovest differentiates its whiskey investing platform through strategic sourcing and market analysis. With Vinovest, you can invest in Scotch, American, and Irish whiskey casks, providing diverse and flexible exit options.

Vinovest team targets high-growth markets and caters to a range of buyers, from collectors to brands using casks for cocktails. This approach not only enhances your liquidity but also increases your portfolio’s resilience against market fluctuations. Discover how Vinovest’s innovative strategy sets it apart from competitors.

Schedule a call with a Vinovest advisor to learn more.

OUTLOOK

📈 Marketers Plan 82.5% Increase in SEO Budgets for 2024

According to Ignite Visibility's study, 82.5% of marketers plan to increase their SEO budgets in 2024. The survey of 206 marketing experts highlights content marketing as a key area of focus. The September 2023 Google update improved rankings for 50% of respondents. Despite challenges in producing high-quality content, 59.2% reported successful business generation through content marketing in 2023. 

🛒 May Retail Sales Rise 4.5% as Consumers Shift from Services

Retail sales rose 4.5% year-over-year to $252.68B in May, with e-commerce up 6.4%, per the U.S. Department of Commerce. Core retail sales, excluding restaurants, automobiles, and gasoline, increased by 2.88%. Home goods sales fell nearly 6%, while electronics and apparel sales grew by 3% and 4.5%. Consumers are shifting spending away from services. 

PERFORMANCE MARKETING

📈 Google Updates Display & Video 360 API with New Features

Google’s Display & Video 360 API receives two new updates where advertisers can now manage keyword targeting lists at the advertiser level, enhancing centralized optimization. Additionally, a new "optimizationObjective" field for insertion orders allows select advertisers to set specific optimization goals. Advertisers must update to the latest API client library and may access a new support form for technical issues.  

🛒 Instacart Launches Shoppable Ads on YouTube

Instacart launches its retail media ads on YouTube, enabling select brands to turn viewers into Instacart shoppers for same-day delivery featuring shoppable links powered by Instacart’s first-party data and retail media tech. Viewers can click to buy items on Instacart for quick delivery. 

BRAIN TEASER

What flowers are kissable?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What is the longest word in the dictionary?

The answer is: Smiles (there is a mile between the two S's).

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