Meta's Conversion Hack

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📈 Meta Claims 22% Conversion Boost with GA4 Integration

Meta is urging advertisers to integrate Google Analytics 4 (GA4) with their ad accounts, claiming a 22% increase in conversions. The integration uses UTM parameters and trackable links to enhance ad performance insights. However, GA4's privacy restrictions and limited user tracking present challenges.

📺 Amazon Expands Sponsored TV Ads to UK

Amazon is launching its Sponsored TV ads in the UK, following a successful rollout in the U.S. This expansion provides new advertising opportunities for brands on platforms like Freevee and Twitch, using Amazon's vast data for targeted ads. However, certain categories, such as health and personal care, are ineligible

TOGETHER WITH MODASH

Everyone: Run authentic influencer partnerships

Not a single person: Wow, that’s so helpful. 

Authenticity is the heart of influencer marketing. But there isn’t any good advice about how to do that. How can marketers ensure they form real relationships and get authentic content from creators? 

By speaking with senior influencer marketers, Rochi Zalani from Modash got some practical advice. 

The first tip: Find authentic creative angles  

Find a link between an influencer's personal story and your product. 

Look at what they talk about often, what advice, preferences, and values they share in their posts & stories, and what they struggle with or dislike?

If you can’t find a way to fit your product from all those prompts, choose a different influencer because this one will most likely feel forced and fake. 

Find more tips about how to run authentic influencer partnerships now!

SOCIAL MEDIA

🆕 X Unveils Haptic Updates for Posts and Videos

Elon Musk's X reveals major design updates aimed at minimalist aesthetics including the removal of function buttons and metrics from posts, replaced by haptic interactions like swipe left to like, swipe right to reply. The update also features a simplified "tap to expand" for longer posts and new intuitive video controls, enhancing natural engagement over manual button pressing. 

📹 Instagram Deepens Focus on Short Videos

Instagram is doubling down on short-form video content, as announced by head Adam Mosseri. Long-form videos clash with Instagram's mission of connecting users and boosting engagement. The platform's algorithm will favor short videos, urging creators to adapt.  Users can leverage this by creating and sharing more short, engaging videos to increase visibility and interactions. 

OUTLOOK

🎁 Customers Crave Rewards & Perks from Loyalty Programs

70% of customers consider loyalty programs crucial in choosing where to shop, according to a Snappy survey. Key factors include product quality and price, but loyalty programs influence brand choice and spending. Customers desire rewards points, exclusive discounts, perks like free shipping, and birthday gifts. Simple, valuable incentives are preferred over complicated schemes.

BRAIN TEASER

What kind of ship has two mates but no captain?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What is stronger than steel but can’t handle the sun?

The answer is: Ice

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