Meta's Chatbots for Enhance Ad Targeting

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🎯 Meta's Latest Chatbots Enhance Ad Targeting

Meta plans to launch a range of AI-powered chatbots, reportedly capable of collecting extensive user data, in a bid to enhance targeted advertising and boost user engagement. However, these improvements raise concerns about data privacy. The chatbots will exhibit diverse personalities and will interact in humanlike conversations with Meta's 4 billion users. Despite potential data privacy concerns, Meta's initiative can allow marketers to tap into new markets and increase conversions.

🔗 LinkedIn Tests Microsoft Designer for In-Stream AI Image Creation

LinkedIn is testing integration with Microsoft Designer to offer advanced image creation and visual editing tools directly in the app. The feature will allow users to generate visual elements from text prompts, use templates, and create GIFs and videos without leaving the app. Currently, the integration is in testing with selected users.

🎥 YouTube Unveils 6 New Tools for Shorts

YouTube is enriching its Shorts platform with fresh tools to boost creativity and improve user experience. The additions include a collaboration tool 'Collab' for split-screen Shorts, a multitude of new effects and stickers, and a feature for live discovery on Shorts. It will also suggest creation ideas, enable saving Shorts to playlists, and introduce tools to transform long-form content into Shorts, making the platform more versatile for creators.

🚫 Meta Blocks Canadian News Due to 'Online News Act'

Meta is set to prohibit Canadian publishers from Facebook and Instagram to circumvent fees associated with the Canadian Government's Online News Act. The legislation, which Meta and Google oppose, requires these platforms to pay publishers for news shared on their sites. Meta's ban will reduce the visibility of news links and content from Canadian news outlets and broadcasters. The move could significantly decrease referral traffic for these outlets and affect non-Canadian publishers, whose content will also be invisible to Canadian users.

🎯 Meta to Seek User Consent for Ad-Targeting Data Collection in Europe

Meta plans to seek consent from European users for data collection for targeted ads, potentially impacting the effectiveness of ad campaigns. Despite this, the company assures continued support for personalized ads in Europe. The policy change, triggered by Ireland's Data Protection Commission guidance, aims at compliance with EU laws. Implementation, expected to take at least three months, might coincide with new EU regulations next year.

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