Meta's AI Enhances Ad Targeting

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🎶TikTok Unveils #NewMusic Search Hub to Showcase Trending Artists

TikTok launched #NewMusic Search Hub to spotlight new tracks from trending artists. Aimed at enhancing artist exposure and facilitating music discovery for fans, this initiative complements other programs like SoundOn, Stem Drop, and Music Library. The launch featured partnerships with the Jonas Brothers and Miguel, reinforcing TikTok's critical role in the music industry.

🔊LinkedIn Empowers Creators with New Topic Prompts for Enhanced Presence

LinkedIn introduces the "Analytics and Tools" dashboard and "Conversations Happening Now" for creators. These features prompt post ideas and track performance, aiming to boost engagement. According to LinkedIn, the new section showcases posts "based on the content you have previously posted and topics your audience might be interested in," to stimulate insightful conversation. Despite criticism over potential shallow content, LinkedIn believes these features will soon heighten interaction among English-speaking users.

🤖Meta's AI Enhances Ad Targeting and Improves Performance

Meta's new AI, Meta Lattice, improves ad targeting despite reduced personal data access. Lattice predicts ad responses using diverse data points and can understand new data relationships. It captures long-term ad engagement, enhancing performance. Meta states, "Lattice is designed for the new digital advertising environment." This AI evolution makes Meta's Advantage+ ads a potent tool for marketers.

💬Bing Chat is now with Image Answers, Knowledge Cards, and Optimized Responses

Bing Chat adds features including image answers triggering knowledge cards and optimized answers for shopping to jobs. Users can export responses to PDF or Word. Bing's team states, "Some of these features may appear temporarily as we experiment with them." The enhancements aim to improve Bing Chat's user-friendliness and search capabilities.

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