Meta Tops Charts Again!

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SOCIAL MEDIA

📱 Meta apps top download charts

Meta continues its dominance in app downloads, with Instagram leading Q1 2024, followed by TikTok, Facebook, and WhatsApp, per Sensor Tower data. Threads ranked 11th and Messenger 12th. Conversely, X, touted as the top news app by Elon Musk, ranks 25th overall.  

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ECOMMERCE

🛍️ Google rolls out new shopping tools for summer sales 

Google introduces enhanced shopping tools for U.S. summer sales, featuring a refreshed deals destination on mobile and desktop. Promotions are organized by category and accessible on mobile and desktop in the U.S. and a new membership price display shows regular and discounted prices for loyalty members at retailers like BestBuy. Google also introduces its extensive Shopping Graph for shoppers to find the best discounts.

🛍️ Shopify unveils hub for global B2B and in-person sales with AI image tools

Shopify introduces the Summer ’24 Edition with over 150 updates to streamline and unify commerce that includes a central hub for international, B2B, and in-person sales, enhanced AI tools for image editing, product creation, interactions, new POS features like one-tap digital receipts and automatic return detection, and rebuilt unified analytics for real-time insights.  

PERFORMANCE MARKETING

🔧 Google automates lead credits for Local Services Ads 

Google will roll out automation for crediting poor-quality leads in Local service ads starting in July to save advertisers time and ensure a fairer distribution of ad credits, particularly benefiting those with limited resources. Utilizing machine learning, Google will review all leads and automatically credit invalid ones within 30 days.

📺 Netflix extends Microsoft advertising partnership

Netflix Extends Microsoft Advertising Partnership to include connected television (CTV) ads, enabling advertisers to reach Netflix viewers through Microsoft’s platform. This move, covering multiple countries including the US, UK, and Brazil, allows advertisers to tap into Netflix's extensive subscriber base, now at approximately 269.6 million.

BRAIN TEASER

I’m beautiful in many different colours. I smell nice; you can pick me if you want. I will live for a long time just don’t forget to water me. What am I?

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Here’s what yesterday’s teaser was:

You can touch me, You can break me, You should win me if you want to be mine. What am I?

The answer is: A heart

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