Meta Tests Comment Filter

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🔍 Meta Tests Comment Filter Favoring Verified Users

Meta is testing a "Meta Verified" reply filter, allowing users to prioritize content from paying subscribers. Intended to minimize bot interactions, this change raises concerns about class divides, especially in high-user areas like India. With public posting on the decline, this monetization strategy might further dampen genuine user engagement on the platform. Other platforms, like X Premium and Snapchat+, are also exploring similar prioritization for paying users.

🚫 X to Discontinue Community Notes on Ads?

Elon Musk's "Community Notes" feature on Twitter lets users add and vote on content notes, aiming to combat misinformation. However, it's impacting ad revenue, with notes diverting users to cheaper alternatives, causing a 50-60% drop since Musk's takeover. Despite the financial hit, Musk expects brands to return as the platform grows.

📚 Reddit boosts learning hub with added courses & certifications

Reddit has launched its "Boost 2.0 Certification Program" for advertisers, emphasizing deeper insights into audience targeting, ad formats, and campaign optimization. Graduates earn a "Reddit Ads Formula certification" and can make a "Karma Kash" charity donation. Responding to heightened client demand and previous course satisfaction, CRO Harold Klaje highlighted the "Boost 2.0 Certification Program" as a key tool for amplifying campaign efficacy on Reddit.

🔍 FAQ rich results appear on only 17% of Google SERPs, a drop from 54%

Google's SERPs, FAQ rich results plummeted from 53.94% to 17.04%. Though top positions use FAQ schema, they're less favored for rich results as mainly “authoritative government and health websites” are prioritized. This shift aligns with Google's aim to "simplify search results" by shedding lesser-used features.

📸 Adobe hints at groundbreaking AI photo editor

Adobe's "Project Stardust," an AI-powered photo editor, will debut at Adobe Max. It identifies and modifies photo objects, similar to Google's Magic Editor. Features include Photoshop-like auto-selection, a predictive "Contextual Task Bar," and generative AI capabilities. While rivals like Canva offer similar tools, Adobe suggests Stardust has broader capabilities. The full reveal will be on October 10th.

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