Meta starts Live Testing of 'Audiobox'

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

ARTIFICAL INTELLIGENCE

🔊 Meta Begins Live Testing of 'Audiobox' AI Audio Tools

Meta's Audiobox AI, now publicly demoed, creates custom audio using voice inputs and text prompts. Features include voice descriptions, sound effect generation, and audio editing with two system voices. Its ability to replicate individual voices, though "pretty good, pretty accurate," raises concerns about potential misuse. Audiobox exemplifies Meta's expansion in generative AI amidst rapid technological advancement.

TOGETHER WITH VIABLY

Get the cash boost you need to supercharge your Amazon shop

Viably is a working capital product that aligns with YOUR cash cycle.

Start the Fast Application today!

SOCIAL MEDIA

 🎥 X Plans to Introduce Live Video in Spaces Chats

Elon Musk aims to boost Twitter Spaces by adding a video feature, enabling users to toggle video during live audio chats. Similar to Zoom, this update highlights the speaker's video, enhancing interaction. Despite uncertain impact and parallels to existing services, Musk anticipates a launch by early next year, potentially affecting marketing strategies with more engaging sessions.

📈 TikTok In-App Spending Increases, New Report Reveals

In 2023, TikTok's in-app spending soared to $3.8 billion, a 15% increase. U.S. and Chinese iOS users lead revenue contributions, each at 30%. TikTok Coins exchanged for real currency, dominate earnings. Despite success in Asian markets, Western engagement in in-app shopping remains tepid. TikTok is focusing on expanding its global in-app shopping, especially through food delivery purchases.

ANALYTICS

🔍 Google Analytics 4 Rolls Out New Features for Third-Party Cookie Phase-Out

In 2024, Google Analytics 4 introduced the Protected Audience API and Enhanced Conversions, adapting to third-party cookie depreciation. This ensures "remarketing without third-party cookies" and improves conversion tracking accuracy. It aligns with EEA data privacy standards through updated consent policies. Google also urges AI adoption and provides resources for the third-party cookie transition, emphasizing Privacy Sandbox APIs for privacy-centric alternatives.

🔍 Google Ads Tests New Diagnostic Tab for Account-Level Conversions

Launching next year, Google Ads' new Account Level Conversions Diagnostic Tab, spotlighted by Thomas Eccel, will offer weekly insights for marketers to evaluate and enhance ad performance. It enables the monitoring of ad setups, the adoption of privacy-conscious solutions, and campaign measurement corrections. This feature is crucial for understanding user actions post-ad interaction and improving PPC management across campaigns.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow🕺