Meta Set to Launch Threads in EU!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📈 Reddit Enhances Ad Placements in Reply Streams

Reddit has updated its Conversation Placement ads, introduced in September 2021, to now feature Carousel and Product display options. This enhancement aims to boost user engagement within chat streams, these ads target users in research mode, offering dynamic promotion and user interaction with up to six images or GIFs. Early tests indicate a 44% increase in click-through rates, making them effective for brands targeting Reddit's active, purchase-ready communities.

SOCIAL MEDIA

🔍 Threads Launches Global Keyword Search with Enhanced Features

Threads has rolled out its expanded keyword search globally, following successful tests in select regions. This feature includes posts with relevant keywords, hashtags, and topic tags. Instagram chief Adam Mosseri notes the support for all app languages, with more enhancements planned. Meta's approach, as CEO Mark Zuckerberg states, aims for positive public conversations, carefully managing tag usage and avoiding trends to reduce spam and divisive content.

🚀 Meta Set to Launch Threads in EU, Aligning with New Privacy Rules

Meta is poised to launch Threads, its Twitter alternative, in the EU this December, adhering to the new DSA regulations. It offers a unique consumption-only mode for EU users, aligning with data privacy norms. This expansion, capitalizing on the shift from Elon Musk's X project, comes as Threads hits 100 million users, leveraging the holiday season's increased social media engagement.

ARTIFICAL INTELLIGENCE

🚀 GPT Store Launch Rescheduled for 2024 Due to Unforeseen Delays - ai

OpenAI's GPT Store, debuting in early 2024, introduces significant advancements in AI technology. The revamped GPT Builder features an intuitive interface and enhanced data handling for better privacy and user experience. New functionalities like one-click testing and expanded domain support enhance AI applications. Additionally, upcoming ChatGPT updates indicate OpenAI's focus on evolving AI technology and incorporating user feedback.

E- Commerce 

🛍️ klarna's Black Friday Orders Surge by Nearly 30%

Klarna's U.S. Black Friday sales surged 29.5% through 'buy now, pay later' (BNPL), primarily in electronics and home appliances. Adobe analysis showed a 78% increase in BNPL orders. A Klarna survey found that 81% of consumers, including 89% of Gen Z, value interest-free installments during holidays. This growing BNPL trend faces competition from major retailers, notably Amazon's expansion into installment payments.

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