Meta's Search Engine Coming Soon

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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AI

🔍 Meta is Building Its Own Search Engine for AI Chatbot

Meta is in the process of creating a proprietary search engine to enhance its Meta AI chatbot, aiming to lessen dependence on Google and Bing for web search results. By developing its own web crawler, Meta seeks to independently source information, thereby strengthening its data collection for AI applications addressing competitive pressures from Microsoft and Google in the evolving generative AI landscape. 

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PERFORMANCE MARKETING

📈 Google Transforms Call Ads into Responsive Search Ads

Google is upgrading its call ads to the responsive search ads format, requiring advertisers to implement new features like landing pages and business names to improve ad flexibility, reach, and asset management. Existing call ads lacking final URLs will not migrate automatically. Advertisers can adapt to maintain campaign performance, as old-format ads will become obsolete after the transition period. 

ECOMMERCE

📦 Google Unveils New Shipping Structured Data

Google has introduced a new proposal to enhance Schema.org with improved shipping structured data, allowing merchants to provide detailed information on shipping costs and delivery speed. The new ShippingService type enables a more organized presentation of shipping details, reducing redundancy. Discussions are open for stakeholder feedback, with potential adoption aimed at enhancing search experiences and other systems.

OUTLOOK

💰 64% of Gen Z and Millennials Optimistic About Economy

Nearly 64% of Gen Z and millennials express optimism about the economy, making them the most ready to spend compared to older generations. According to a survey by Bread Financial, 45% of Gen Z and 44% of millennials are increasing their spending, while only 26% of baby boomers and 30% of Gen X are doing the same. Despite over half cutting back, 34% of consumers are curious about AI enhancing their shopping experience. 

🛍️ 76% of Consumers Browse Social Commerce But Fear Trust Issues

76% of consumers explore social commerce sites but refrain from making purchases due to concerns about trust and security. Notably, 41% express skepticism toward platforms like TikTok and Instagram, while 52% feel insecure about shopping on these sites. Although 44% would be open to using social commerce if trust were enhanced, only 15% of shoppers aged 35-54 are unlikely to engage with it. 

BRAIN TEASER

The more you take, the more you leave behind. What are they?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

Big as a biscuit, deep as a cup, even a river can't fill it up. What is it?

The answer is: A kitchen strainer.

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