Meta’s AI Tools Just Leveled Up

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AI

🤖 Meta's AI Products Get a Boost in Intelligence and Utility

Meta has introduced new AI features at its Connect event, powered by Llama 3.2. Users can now interact with Meta AI via voice, get photo insights, and edit images on platforms like Messenger and Instagram while Businesses benefit from AI-driven customer engagement tools. Meta is also testing automatic translations for Reels and expanding AI-generated content in Facebook and Instagram feeds.  

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SEARCH

🆕 Google Revamps Spam Policies Document

Google has revised its spam policies, introducing detailed rules on site reputation abuse and adding new guidelines for first-party content involvement. Additionally, it refines sections on link spam, automated traffic, and misleading features. These changes are part of routine policy improvements, with potential penalties for non-compliance, making regular reviews essential for website operators. 

OUTLOOK

🛍️ In-Store Shopping Sentiment Surges, Driven by Mobile Devices

In-store shopping sentiment has grown significantly with 61% of consumers appreciating the experience, a 21% increase from last year driven by quicker access to products, avoiding package theft, and easier returns. Mobile devices play a major role, with 77% of shoppers using them in-store to compare prices and check availability while more than 54% now favor purchasing clothing in physical stores, up 9% from last year.  

💁 Treat Review Requests Like Customer Service

Review Requests should be treated like customer service, according to a new study by GatherUp. The findings reveal that businesses actively requesting reviews, especially through SMS and email, experience a notable rise in review volume. Treating reviews as a performance metric for customer service can increase customer satisfaction, improve Net Promoter Scores, and enhance local search visibility.

🛒 TikTok Drives Highest Impulse Buys

TikTok tops the list for driving impulse purchases, with 51% of consumers naming it as their go-to platform. Nearly 25% of users make purchases within three minutes of viewing content, while U.S. consumers spend an average of $35 per TikTok-driven buy. Short-form videos influence 84% of weekly purchases, with 32% of all generations preferring TikTok overall.

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