Meta Reveals Threads Algorithm

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

SOCIAL MEDIA

🔍 Meta Unveils Secrets Behind Threads Feed Algorithms

With 130 million users, Threads offers varied brand engagement, hindered by inconsistent algorithms. Meta is emphasizing engagement through likes, replies, follows, user activity, and profile views as key to visibility, including those on Instagram, which play a significant role in content visibility.

📈 Snapchat Hits 800 Million Monthly Active Users

Snap announced an increase in monthly active users to 800 million, attributing growth to its position as an "antidote to social media." However, the surge primarily from outside core revenue markets like North America and the EU, notably India, contributes less to earnings. Acknowledging this, Snap aims to shift focus towards mature markets to enhance its overall business success, despite a recent dip in Q4 earnings.

📲 TikTok Experiments with Boosting Creator-Subscriber Interaction

TikTok introduced "Sub Space," a new subscriber-only chat feature within Live subscription tools, designed to boost live engagement and incentivize sign-ups by offering exclusive interactions between creators and paying members. This strategy aims to enhance in-stream shopping and content, capitalizing on the success of its Chinese counterpart, Douyin, amidst concerns of increasing commercialization.

📺 YouTube Integrates Live-Streams in Shorts Feed & Expands Podcast Features

YouTube now showcases vertical live streams in the Shorts feed, adopting a TikTok-like approach to enhance live engagement. Users can join broadcasts with a "Watch Live" button. Moreover, podcasters can upload RSS feeds to YouTube Studio, allowing static images for episodes, tapping into YouTube's growing role as an audio platform. These features aim to expand creators' reach and audience engagement.

PERFORMANCE MARKETING

🏈 Snap Shares Super Bowl Ad Strategy Tips for Marketers

Snapchat's study with Kantar on Super Bowl campaigns reveals AR Lenses and multiple ad products significantly boost ad awareness. Key strategies include combining text and voiceovers for clear calls to action, showcasing product visuals in food/beverage ads, and leveraging celebrities, humor, and engaging storylines in service ads. Furthermore, strategic exposure to varied Snapchat ad tools amplifies campaign visibility, suggesting a multi-faceted approach.

🚫 Google Halts Plans to Phase Out Third-Party Cookies

Google's Privacy Sandbox, aimed at replacing third-party cookies in Chrome by late 2024, faces UK Competition and Markets Authority (CMA) scrutiny over competition concerns. The CMA highlights fears of Google privileging its ad services and restricting rivals' data access. Despite progress, Google must resolve these issues to proceed, impacting brands' adaptation timelines and emphasizing the need for fair digital advertising practices.

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow 🕺