Meta Reports AI Boosts Ad Returns

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFROMANCE MARKETING

📈 Meta Reports AI Tools Enhance Ad Campaign Efficiency with 32% Higher Returns

Utilizing AI, Meta Platforms Inc. significantly improved ad efficiency, boosting returns by 32% and slashing acquisition costs by 17%, revealed Nicola Mendelsohn. This shift simplifies campaign creation, reducing steps from "15 to 30" to a single "one button" process. Focusing on AI over the Metaverse, Meta introduced generative tools for quicker image and text production and accurate ad performance prediction, countering Apple's privacy updates' impact.

TOGETHER WITH ZIPCHAT

How are 1000+ Brands turning their visitors into high-spending buyers with an AI?

Zipchat is an AI-powered sales chat for your website. Its AI is trained with your website and blog content, external documents you may add, and from each conversation it handles. 

It proactively intercepts website visitors at the right time, asking questions and learning about the visitor's needs. Depending on your business it can either sell your products by sending visitors to the right product checkout or push to schedule a demo with a sales rep.

Since the AI is trained with all your business information, it can also be useful for handling customer support and reducing tickets and related costs. 

Shopify merchants average a 12.4% conversion rate Chat-to-Sale with Zipchat AI while service businesses see an increment of 32% in calls scheduled from their websites.

Schedule a Free Demo and Get Started Now!

SOCIAL MEDIA

🔍 TikTok to Advance AI-Driven Search Features Within Streams

TikTok's sister app Douyin is trialing generative AI search, offering answers from within the app and external sites. This feature might soon enhance TikTok, already a popular search engine among Gen Z. This innovation could amplify discovery, potentially transforming TikTok into a broader marketplace by connecting search queries with relevant products and ads, thus pioneering AI's integration in social media platforms.

📱 WhatsApp Unveils Polls and Voice Notes for Channels

WhatsApp enhanced its Channels with new features with in-stream polls for audience feedback, voice notes for creative engagement, and the ability to share Channel posts as personal Status updates. The update includes expanding Channel admin capacity from one to 16, catering to growing popularity in North America. These tools are designed to boost interaction and community connection, offering valuable brand-audience engagement opportunities.

ARTIFICAL INTELLIGENCE

🔍 Study Reveals Data Collection as Most Challenging Phase in AI Implementation

A Forrester Consulting study for Epicor reveals that 77% of North American retailers struggle with extracting actionable insights from data, while 67% face data collection challenges, hindering AI adoption. Despite these obstacles, 70% see the need for AI education. Retailers recognize AI's importance for customer experience and operational efficiency, with 76% anticipating positive impacts on customer processes.

🎬 Adobe Premiere Pro Introduces AI Features to Simplify Audio Editing

Adobe's Premiere Pro beta introduces AI-powered audio editing features like interactive fade handles and Enhanced Speech to streamline workflow. AI categorizes audio clips for easy access to tools, and waveform resizing enhances visual customization. Available to Creative Cloud subscribers, these updates optimize, not automate, editing, ensuring editors have "more time to work on other projects" and improve creative efficiency.

SEO

🔍 Google Ends Appen Contract for Search Quality Assessment - search

Appen, known for its search engine evaluation services, faces a significant revenue hit with Google terminating its contract, which accounted for 26% of its income. The precise reasons for this cut-off remain unspecified, amidst Google's own internal shifts and criticism of its "lack of vision" and AI strategy, casting uncertainty on the future of its Search Quality Rater program.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow 🕺