Meta Refines Ad Metrics

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PERFORMANCE MARKETING

🛠️ Meta's Update Enhances Ad Conversion Clarity

Meta's new ad attribution update allows advertisers to distinguish between all conversions and first-time conversions addressing inflated performance metrics by offering All Conversions (every conversion post-ad interaction) and First Conversion (only the first conversion post-ad interaction). Advertisers can access this in Ads Manager under Attribution settings, leading to more accurate ad performance insights and better customer acquisition cost evaluations. 

📍 Google Ads Finalizes Auto-Migration of Location Extensions to Assets

Google Ads has completed the automatic migration of location extensions to assets for most active accounts, announced on July 24, 2023 enhancing ad performance by expanding the use of location information. Advertisers can verify migration status via specific fields in their accounts and create location assets manually if their accounts weren’t migrated.

📱 Google Unveils New Display & Video 360 Features

Google announces enhancements to Display & Video 360, including improved reporting, privacy-compliant user ID redactions, and first-position targeting for YouTube Instant Reserve. Advertisers can now access a new report files download page and benefit from expanded third-party measurement with Audience Project. 

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SOCIAL MEDIA

📢 Telegram Now Supports Paid Content for Creators -

Telegram now allows creators to share paid content on channels using its digital currency, Stars. Launched last month for in-app purchases, Stars can now be converted to Toncoin or used for promotional discounts. Creators can withdraw and trade Toncoin through exchanges or use Stars for channel ads. 

🎉 Threads Hits 175M Users on First Anniversary

Meta's Threads app reaches 175 million users on its one-year anniversary. Launched as an alternative to Elon Musk's Twitter, Threads gained traction by appealing to users disillusioned with Musk's changes. Despite a slower growth rate recently, Threads continues to expand, benefiting from Meta's positive, non-political content focus. Instagram chief Adam Mosseri stated, "Threads is in a strong position to eventually overtake X."

BRAIN TEASER

What English word has three consecutive double letters?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

Though I never ask a question, I’m always answered. What am I?

The answer is: A telephone

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