Meta Launches Advanced AI Chatbot

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SOCIAL MEDIA

🤖 Meta launches advanced AI chatbot across all apps

Meta introduces Meta AI, with generative AI across Facebook, Instagram, WhatsApp, and Messenger. Powered by the Llama 3 engine, offering in-app access to AI chatbots for tasks like web searches and content generation where users can utilize Meta AI to accomplish tasks, learn, create, and connect with what matters to them, across these platforms in its AI integration strategy, targeting users in multiple countries.

TOGETHER WITH MODASH

Outreaching to influencers might not be a “sexy” topic, but it’s essential to influencer marketing. 

When done right, response rates go up, and your brand can work with the right influencers. When done wrong, your campaign can’t get off the ground. 

So, what do the most successful brands do when contacting influencers? How do they get up to 90% response rates? 

• Do they use DMs or emails? 

• Do they personalize or use templates?

• Do they follow up? How many times? 

Ryan Prior from Modash surveyed 51 influencer marketing managers to learn all of this (and more). 👇

Discover how the pros do outreach today!

OUTLOOK

 U.S. Search Ad Revenue Surges to $88.8 Billion in 2023 

Paid search advertising hit a record high of $88.8 billion in the U.S., in 2023  totaling $225 billion in digital ad revenue. paid search still remains pivotal for brands due to its efficacy holding 39.5% market share, This digital ad industry showed resilience with notable growth in Q4 where Social media, video, and retail media saw a massive increase, indicating a promising outlook for 2024. 

ARTIFICIAL INTELLIGENCE

 🔍 Brave Search Introduces AI Search Engine with Privacy Focus

Brave introduces AI into its search engine, for real-time answer generation by utilizing large language models like Mixtral 8x7B and Mistral 7B with RAG, offering instant, relevant results with at least 27 million daily queries, Brave Search is multilingual, boasting a 20-billion-page index sans SEO spam to fulfill diverse user intents, including site-specific and product queries.

PERFORMANCE MARKETING

🚀 Meta may introduce Threads ads in 2024

Meta's Threads platform may introduce ad space by the latter half of this year, presenting a new avenue for marketers to engage with audiences not as vast as Facebook or Instagram, Threads amassed 50 million users within 24 hours of its launch and currently boasts 85 million monthly active users with Ad options likely to integrate into Meta's Advantage+ platform, starting with in-feed placements and potentially expanding to trends and topics sections.

🛑 Another Major Ad Partner Pauses Spend as X Continues Ads Alongside Harmful Content 

Hyundai pauses X ads because of pro-Nazi content, revealing moderation flaws despite reassurances. Musk's hands-off stance fuels misinformation, while DoubleVerify's apology is questioning X's brand safety With an 80% staff cut, X is relying heavily on AI, lacking human moderation where Advertisers are facing risks despite X's reported 99.99% brand safety rate.

BRAIN TEASER

I’m where yesterday follows today and tomorrow is in the middle. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What disappears as soon as you say its name?

The answer is: Your name

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