Meta Joins AI Safety

🤳21st May 2024 | Marketing Budgets Drop to 7.7%, 38% of 2013 Webpages Are Gone, and more!

May 21, 2024

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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AI

🔒 Meta Joins AI Safety Group for Responsible Development

Meta has joined the Frontier Model Forum (FMF), a non-profit AI safety collective, to help establish industry standards and regulations for AI development aligning with Meta's commitment to transparency and accountability in AI by collaborating with other tech giants like Amazon, Google, and Microsoft.  

✨ LinkedIn Tags AI-Generated Content

Source - Social Media Today

LinkedIn has partnered with the Coalition for Content Provenance and Authenticity (C2PA) to add labels to AI-generated content on its platform. These labels, indicated by a small C2PA tag on images, provide transparency by allowing users to identify and verify AI-generated images.

TOGETHER WITH CHARGEFLOW

In 2024, it's impossible to avoid Chargebacks - the eCommerce industry suffers from a yearly revenue loss of $31B through them.

Olipop, Obvi, Magic Mind, and more use Chargeflow, the #1 Chargeback automation platform, to manage their chargebacks, recovering lost revenue on autopilot.

It takes less than 90 seconds to sign up, and the price is fully success-based - you only pay when we get the job done (win Chargebacks on your behalf).

Why 5,000+ brands love using Chargeflow:

  • Chargeflow has direct integration with the most popular payment processors such as Stripe, Shopify Payments, PayPal, and more.

  • Chargeflow is the first automated chargeback service, utilizing AI & big data to create the world's most robust Chargeback evidence.

  • Chargeflow was founded by two DTC brand owners who experienced the pain of Chargeback management firsthand and decided to build the best solution for e-commerce merchants.

OUTLOOK

📉 Marketing Budgets Drop to 7.7% of Revenue in 2024

Source - Gartner

Gartner's 2024 CMO Spend Survey reveals that average marketing budgets have dropped to 7.7% of overall company revenue, down from 9.1% in 2023. The survey of 395 CMOs and marketing leaders highlights that technology investments are at their lowest in a decade, while paid media investments grew to 27.9% of budgets.  

SEO

🔗 Link Rot: 38% of 2013 Webpages Are Gone

A new study by Pew Research Center highlights that 38% of webpages from 2013 are no longer accessible. This digital decay includes 23% of news pages 21% of government pages with broken links, and 54% of Wikipedia pages with dead references. Social media is also affected, with nearly 20% of tweets disappearing within a month. 

BRAIN TEASER

I have one head and four legs but only one foot. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

My body is round and round with colorful toppings at the top. What am I?

The answer is: Pizza

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