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Meta Develops Massive AI Model
🤳7th March 2024 | Instagram Tops January Downloads, Google Updates Search Guidelines, and more!
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SOCIAL MEDIA
🤖 Meta Develops Massive AI Model for Comprehensive Video Ecosystem Enhancement
Meta is advancing its video ecosystem with a unified AI model aimed to enhance Facebook's Reels and traditional videos by 2026, as announced by Tom Alison. Investing heavily in Nvidia GPUs, this initiative has already improved Reels watch time by 8-10%. This strategic move towards a single AI recommendation model signifies Meta's commitment to elevating user engagement and content relevance across its platforms.
🚀 January Witnesses Slowdown in Downloads as Instagram Tops the List
January's global app download rankings saw Instagram lead with 52M installs, overshadowing TikTok's 46M. The top 5—Instagram, TikTok, Facebook, WhatsApp, and CapCut—remained steady, showcasing the dominance of two major developers. Threads ranked 8th with 23M downloads, while Spotify dropped out, replaced by WhatsApp Business. Overall, the top 10 apps were downloaded 314M times, reflecting a slight decrease from December.
📊 A New Study shows No Link Between Social Media Activity and Reading Habits
A report by Memo uncovers a surprising disconnect between social engagement and actual content consumption, debunking the assumed efficacy of engagement-driven strategies. Social media is evolving, with users shifting towards private messaging over public sharing, driven by privacy concerns and the desire to dodge conflicts. Furthermore, it reveals a preference for negative content, suggesting a controversial tilt in audience engagement.
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SEO
🔍 Google Refreshes Guidelines for Search Quality Evaluation
In its latest update since November 2023, Google has refined its "Search Quality Evaluator Guidelines," emphasize identifying untrustworthy webpages by spotlighting "multiple or significant factual inaccuracies on an informational page," which could erode trust in its reliability as a source of information. It advises SEO professionals and website owners to produce accurate, high-quality content to meet Google's standards, indirectly impacting search rankings through algorithm refinements.
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