Meta to Develop AI Bot for Creators

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SOCIAL MEDIA

🤖 Meta Plans AI Bot Versions for Instagram Influencers

Meta is developing "Creator A.I.," an AI-driven program for influencers allowing personalized interaction with fans via DMs and comments where Influencers can tailor responses and provide data for mimicking their voice reducing the amount of work required to personally respond to large numbers of messages and comments. 

🔍 Threads Introduces 'Recent' Search Filter for Timelier Results

Meta's Threads introduces a "Recent" search sorting option, prioritizing real-time discussions. Chief Adam Mosseri the head of Instagram, confirms limited testing, striving for a positive, entertainment-focused ambiance but its reluctance towards news and politics might impede competing with Twitter. Mosseri adds "Threads is not looking to add a straight-up chronological search option."

🚀 X to Expand Annual Fee for All Accounts to Deter Bot Sign-Ups

Elon Musk's X project expanded its fee initiative to combat bots, charging users for interaction privileges. This feature aims to deter bot farms and verify human users. Despite boasting 1.7 million daily sign-ups, X's daily active user count remains stagnant, hinting at a significant bot presence with this hindering user growth and exacerbating revenue woes. 

TOGETHER WITH MODASH

Outreaching to influencers might not be a “sexy” topic, but it’s essential to influencer marketing. 

When done right, response rates go up, and your brand can work with the right influencers. When done wrong, your campaign can’t get off the ground. 

So, what do the most successful brands do when contacting influencers? How do they get up to 90% response rates? 

• Do they use DMs or emails? 

• Do they personalize or use templates?

• Do they follow up? How many times? 

Ryan Prior from Modash surveyed 51 influencer marketing managers to learn all of this (and more). 👇

Discover how the pros do outreach today!

PERFORMANCE MARKETING

🔍 Microsoft Tests Ads in Windows 11 Start Menu

Microsoft tests ads in Windows 11's Start menu, showcasing Microsoft Store apps under "recommended." This being Limited to US-based Beta Channel Windows Insiders initially, ads won't affect commercial devices yet. Users can disable them, but Microsoft may enable them by default with their feedback determining its future.

🚫 Google Ads Phases Out Text Ad Customizers

Google Ads announces the end of ad customizers for Expanded Text Ads (ETAs) and Dynamic Search Ads (DSAs), promoting Responsive Search Ads (RSAs) by May 31, 2024. Navah Hopkins Senior Director of Services weighs in, emphasizing the shift towards RSAs marking a pivotal moment in ad creation and optimization, challenging advertisers to adapt while preserving personalized touchpoints in their campaigns. 

BRAIN TEASER

"What is always in front of you but can’t be seen?"

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here was what yesterday’s teaser was:

"I fly without wings, I cry without eyes. Wherever I go, darkness flies. What am I?"

The answer is:  A cloud

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