More means to earn on TikTok!

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🎙️Podcast Ad Revenue Surges, Outpacing Digital Market Growth: IAB

IAB & PwC: US Podcasting ad revenue grew 26% YoY in 2022 to $1.8 billion, outpacing digital ad market growth. Revenues to double by 2025 to $4 billion with sports, society, culture, and comedy surpassing revenue generation. 44% of ad investments flow to the top 500 shows among 2 million US English-speaking podcasts, accounting for just 12% of the sector's monthly reach. CEO, of IAB, says, “The diversity of voices and content … is attracting more advertisers."

💸TikTok Boosts Creator Support with New Funding Initiatives

TikTok has introduced new funding initiatives to support creators. The Creator Effects funding program will pay top AR creators for high-performing effects, while the expanded Creativity Program offers direct payments based on engagement. These initiatives aim to incentivize AR creation, maximize creative talent, and establish a sustainable monetization pathway. TikTok aims to solidify its presence, maintain momentum, and play a bigger role in the local economy.

🔗Instagram Adds Broadcast Channel Guests to Provide More Content Options

Instagram introduced a feature allowing hosts of Broadcast Channels to invite guests for conversations, sharing their participation with all channel subscribers. This aims to provide more engaging, informative content options, enabling creators to promote others. App usage shifts towards private chats, Broadcast Channels help creators stay connected to fans. The guest feature is initially rolling out to selected US creators, expanding to more regions soon.

📦Wayfair Cuts Last-Mile Delivery Costs with Enhanced Data Analytics

Wayfair has improved data analytics to cut last-mile costs. They classify items as small or large parcels, optimizing delivery through their network or third-party carriers. CEO Niraj Shah says, "Large parcels make sense when reduced damage offsets higher delivery costs." Data analysis helps deliver items on the border between categories, saving costs. Wayfair's $500 million cost reduction plan targets efficiency, packaging, and customer experience improvements.

🦾Amazon Pursues Transformative Search Experience with Generative AI

Amazon plans to incorporate generative AI into its product search experience. The company is hiring talent in software engineering and search marketing to reshape search and create a seamless experience. Amazon sees this as a "once in a generation" transformation for search. Brands, marketers, and sellers should closely monitor these developments as they could significantly impact product discovery and purchase on Amazon.

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