LinkedIn Sees Record High Engagement

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SOCIAL MEDIA

📈 LinkedIn Achieves New Engagement Record

LinkedIn reported a continual surge in engagement since 2018, hitting an 11% session growth in Q1 2024. Questions arise over the gap between member counts and active users, notably post the Chinese market exit. While revenue sees an uptick, the absence of specific figures leaves doubts about the platform's performance and user engagement.

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OUTLOOK

🚀 Snapchat User and Revenue Growth Surges in Q1

In Q1 2024, Snap Inc. achieved $1,195 million in revenue, marking a 21% YoY increase. Daily active users (DAU) rose to 422 million, up by 8 million. However, user growth in key revenue regions, the U.S. and E.U., remained flat. Advanced ad optimizations led to a substantial increase in purchase-related conversions, boosting advertiser outcomes.

💎 Google Announces "Gemini Era" with 15% Revenue Growth

Alphabet Inc. announces robust Q1 2024 results with a 15% revenue increase to $80.5 billion, driven by AI advancements in the "Gemini era" and strong performances in advertising and cloud services. Sundar Pichai stated, "The Gemini era is transformative, leveraging AI to redefine engagement and monetization across our platforms."

🌸 Mother's Day spending to hit $33.5 billion

Mother's Day spending is set to hit $33.5 billion, nearing a record high, driven by consumer sentiment and economic conditions. The average spend per person is $254, with the 35-44 age group leading at $345.75. Online shopping dominates (35%), followed by department stores (32%). Unique gifts are gaining popularity, with 48% prioritizing them.

PERFORMANCE MARKETING

📺 IAB Digital predicts a 16% growth in Video Ad Spend 

The Interactive Advertising Bureau (IAB's) 2024 Digital Video Ad Spend & Strategy Report predicts a 16% growth in U.S. digital video ad spending, reaching $63 billion, outpacing total media by 80%. Key areas like Connected TV and social video are seeing substantial investment, with CTV ad spending expected to hit $22.7 billion.

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