LinkedIn Hits Record Engagement

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📈 LinkedIn hits 985M members with record engagement

In Microsoft's Q1 2024 update, LinkedIn claims "record levels of engagement" among 985 million members, though accuracy concerns arise. Major growth is observed in India. Newsletter subscriptions reach 450 million, with Premium up by 55%. LinkedIn's 8% revenue growth is led by Talent Solutions, despite weaker ad bookings in key sectors. Microsoft plans to integrate LinkedIn data into its "Skills" AI-feature.

👻 Snapchat Surpasses 400M Users with Q3 nue Boost

In Q3 2023, Snap Inc. witnessed a 12% YoY rise in users, reaching 406 million, while Spotlight content views surged 200% YoY. Though predominantly favored by youngsters for its privacy focus, its main revenue growth remains in the US. Revenue rose 5% to $1.189 billion, driven by enhanced ad targeting and new offerings as Snap sets ambitious 2024 ad revenue goals.

🚫 Meta Hit with Lawsuit by 42 State Attorneys Over Teen Addiction Issues

42 U.S. attorneys general are suing Meta for allegedly using algorithms to addict young users and harming their mental health. They also accuse Meta of violating COPPA by collecting data from users under 13. This reflects a growing trend against social apps, questioning whether platforms induce "addiction" via dopamine stimulation, the case's outcome could result in algorithmic changes or user opt-outs.

📈 Alphabet Q3 Earnings Highlights for Marketers

In Q3 2023, Alphabet Inc. highlighted the role of AI in driving ad growth. Search ads surged 11% YOY to $44 billion, and YouTube ads grew 12% to $8 billion. With 80% of marketers using tools like "Performance Max," AI's influence is clear. Alphabet's "Bard" and "SGE" innovations also offer fresh ad avenues.

📊 GA4 Upgrades for Analytics 360 Properties Announced

Google Analytics 4 (GA4) will enhance enterprise features like customized reporting, advanced account structures, and quicker BigQuery exports. Integrations with key platforms, including Display & Video 360, are upcoming. As Universal Analytics data becomes inaccessible after July 1, 2024, Google recommends transitioning to GA4 by March 2024, as it also offers an API-based migration tool.

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