LinkedIn Breaks Engagement Records

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SOCIAL MEDIA

🚀 LinkedIn Hits New Engagement Record

LinkedIn has reported achieving "record engagement" once again, as highlighted in Microsoft’s latest quarterly update, continuing a trend of setting new engagement benchmarks since 2018. This quarter, the platform saw a 10% increase in revenue. While it boasts 1 billion members, less than 30% of EU users are active, indicating approximately 300 million active users overall.

🚀 Threads Surpasses 275 Million Users

Meta's Threads app has grown to 275 million monthly active users (MAU), up from 200 million in August, with a notable addition of 100 million users in just three months. This increase is influenced by user concerns about political content on Elon Musk’s X. If this growth continues, Threads may approach X’s 500 million MAU by mid-2025, though its restrictions on political content and advertising could impact future expansion.

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PERFORMANCE MARKETING

🚀 LinkedIn Introduces Lead Gen Objective for Boosted Posts

LinkedIn has introduced a "Lead Generation" objective for boosted posts, enhancing lead generation efforts. Users can now select this goal while boosting posts, alongside the existing reach and engagement options allowing for budget and audience targeting, and attaching lead forms to campaigns. Available globally on mobile and desktop, it offers a simpler ad setup but less targeting depth than Campaign Manager.

📈 Google Tests Business Links to Enhance Search Ad Engagement

Google is piloting Business Links, a new feature in Google Ads designed to enhance search ad engagement allowing advertisers to customize up to three headlines per link, targeting varied customer intents with dynamic content optimized by Google AI. Advertisers can add Business Links at various levels and track performance to improve ad relevance and drive engagement across customer journeys.

OUTLOOK

💰 Meta Reports Impressive Q3 Revenue

Meta Platforms, Inc. reported strong Q3 2024 results, with daily active users (DAU) rising to 3.29 billion, up from 3.27 billion in Q2. Monthly active users (MAU) now total 3.96 billion, reflecting the vast reach of Meta's apps. The company saw a 7% year-over-year increase in ad impressions, primarily driven by revenue from North America and Europe, while the Asia Pacific region steadily contributes to growth.

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