LinkedIn Ad Costs Skyrocket

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

📈 LinkedIn Ad Costs Soar Amidst Ongoing Advertiser Boycott

LinkedIn ad prices have surged up to 30% due to increased demand, partly from advertisers boycotting other platforms, notably X. Despite the higher costs, marketers report up to 20% ROI, attracted by LinkedIn's targeting capabilities and affluent audience. The platform's ad revenue grew 10.1% in 2023 and is expected to increase further. 

SOCIAL MEDIA

 📉 X Introduces Budget-Friendly Verification Package Targeting Small and Medium Businesses

In 2024, X shifts focus to SMBs, launching a $200/month Verification for Organizations package with priority support, countering losses from major advertisers post-Musk's controversial remarks. The move offers a cost-effective alternative to the pricier $1,000/month option, aiming to recuperate ad revenue while navigating brand safety challenges and maintaining its market relevance among smaller businesses.

🔗 X Restores Headlines in Link Previews

X has reintroduced link previews with headlines over images, a change driven by Elon Musk's call for aesthetic simplicity. This revised format, considered a "downgrade" by some, facilitates easier post-crafting, albeit at the expense of context. The adaptation reflects a push for native long-form content. Rollout details across platforms and users are still forthcoming.

🔗 Meta Announces Universal Rollout of Facebook's 'Link History' Feature

Meta's new Link History feature, now rolling out to all mobile users, lets you revisit links tapped in Facebook for 30 days, excluding Messenger chats. Available on iOS and Android, it helps recall past interactions and shapes ad targeting. Users can manage or remove links to refine ad preferences, enhancing their app experience. Notably, it's not available on the desktop yet.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow🕺