Keyword Targeting now on Reddit!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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🔎 Reddit Revamps: Introduces Keyword Targeting and Product Ad Options

Reddit is introducing new ad features: Contextual Keyword Targeting and Product Ads. The former allows advertisers to select specific keywords to align with their brand or ad copy, expanding their reach beyond specific communities to users who engage with these keywords. The latter includes product descriptions, pricing, and a 'Shop Now' CTA, allowing seamless integration into users' shopping journeys. Despite user backlash against Reddit's API pricing hike, these new offerings may provide valuable opportunities for brands to connect with consumers.

💳 Gen Z's Digital Influence: 85% Affected by Social Media in Purchase Decisions

A report by the International Council of Shopping Centers reveals that 85% of Gen Z are influenced by social media in their buying decisions, with TikTok and Instagram being the most impactful platforms. Almost half (48%) shop primarily at discount stores, and 46% consider a seamless checkout process as crucial. The report also found that 56% of respondents claim that family and friends have the most significant influence on their purchasing choices.

🌐 Meta's AI Evolution: Planning to Integrate AI Across Platforms

Meta CEO Mark Zuckerberg announced plans to integrate generative AI text, image, and video generators across its platforms, including Facebook and Instagram. The move will enable users to modify photos via text prompts for Instagram Stories and introduce AI agents with varied personalities to assist or entertain on Messenger and WhatsApp. The strategy, seen as an expansion of Meta's metaverse ambitions, aims to incorporate more AI technology into its products.

📱 TikTok Innovates: Launches AI Ad Script Generator in Creative Center 

TikTok has unveiled an AI-powered tool, the 'Script Generator', in its Creative Center. This tool generates sample video scripts based on user inputs such as industry, product description, keywords, and desired video length. The generated scripts include a hook, scene, and call to action, with both audio and visual cues. However, TikTok reminds users that content accuracy and compliance with laws and regulations are their responsibility

💼 TikTok's eCommerce Push: Targets $20 Billion in Sales

TikTok aims to quadruple its global e-commerce operations, targeting $20 billion in merchandise sales, and leveraging its rapid growth in Southeast Asia, the US, and Europe. Amid a global slowdown in ad sales, the ByteDance-owned app shifts focus to the $17 trillion online e-commerce market. Despite a potential US ban, TikTok, which boasts 150 million US users, is implementing security measures to assuage national security concerns.

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