JPMorgan Enters Ads Business

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

🏦 JPMorgan Enables Brand Targeting Using Customer Spending Data

Chase Media Solutions, a groundbreaking initiative by JPMorgan Chase, utilizes spending data from 80 million customers to curate personalized retail offers, directly through its banking app. This maintains customer privacy and operates on a pay-for-purchase advertising model, which has already shown success in trials with Air Canada and Blue Bottle. 

🔧 Meta's System Bugs Inflate Ad Costs for Advertisers

Bloomberg highlights a glitch in Facebook's ad system, causing a stir among marketers with skyrocketing campaign costs and dwindling sales. Some see CPMs tripling, but Meta downplays it, saying, "We recently fixed a few technical issues," and insists it's not widespread. With glitches potentially inflating Meta's Q1 revenue, it's wise to keep a sharp eye on your ads. 

🔍 Snapchat Launches Ad Analytics Partnerships for Enhanced Campaign Insights

Snapchat announces partnerships with Snowflake and AppsFlyer to enhance ad campaign effectiveness, focusing on unified customer views, advanced privacy measures, and improved targeting through Snap's Conversions API. An updated Event Quality Score offers personalized advertiser recommendations. As Snapchat puts it, "It's all about smarter ads, not just more ads." 

TOGETHER WITH AMPLITUDE

Find out which campaigns and channels are working–fast.

Adobe Analytics might be the grandfather of web analytics solutions, but today’s leading organizations need a more holistic view of the customer journey. 

Amplitude gives marketers self-service insights into which campaigns, channels, and customer segments are the most valuable so you can maximize lifetime value. 

Discover 7 reasons why others are making the switch from Adobe Analytics to Amplitude for a more cost-effective–yet powerful and comprehensive–digital analytics solution.

Learn how to choose the right digital analytics platform for your team!

SEARCH ENGINE

🚀 Google Boosts INP Performance for Consent Management Platform Sites

Google's teaming up with CMP giants OneTrust, Complianz, and Axeptio to revolutionize web interactivity with the Interaction to Next Paint (INP) metric, the key for assessing website responsiveness and user experience. They're optimizing and tweaking things to enhance site responsiveness when you hit "accept" on those cookie pop-ups.

ECCOMERCE

🔄 Google Revamps Merchant Center Product Data Specifications

Google introduced the 2024 Merchant Center update with key among these are transparency for AI-generated content, loyalty programs in the U.S. and Japan, and minimum pricing for promotions, alongside an expanded installment guidance with a downpayment option. Global marketers can now specify a free shipping threshold with changes including mandatory shipping costs in more countries and simplified Local Inventory Ads. 

BRAIN TEASER

"What has a head, a tail, is brown, and has no legs?"

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here's what yesterday's teaser was:

"What has a heart that doesn’t beat?"

The answer is: An artichoke

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back tomorrow🕺