Surprising Stats: Internet activities in a Minute !

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PERFORMANCE MARKETING

🌐 Google Advances Towards Eliminating Tracking Cookies

Google is testing "Tracking Protection" in Chrome, starting January 4th, to restrict third-party cookies and limit cross-site tracking, impacting 1% of global users. This is part of the Privacy Sandbox initiative to phase out third-party cookies by late 2024. It aims to optimize user privacy while influencing digital marketing strategies. Users can selectively re-enable cookies, with marketers advised to focus on first-party data collection.

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SOCIAL MEDIA

🔒 X Introduces New Privacy Controls for Spaces Hosts

X's new "Allow Incognito" feature in Spaces lets hosts control audience anonymity, addressing concerns about public association with contentious topics. It offers discretion for sensitive discussions, acknowledging the impact of Elon Musk's controversial engagements. This feature, essential for marketers to note, enhances user engagement by balancing privacy and participation control, currently under testing with select users.

📱 Meta's Threads App Now Available to EU Users, Challenging X's Dominance

Threads, Meta's Twitter-like app, now launched in the EU, could gain 25.9 million users, boosting its base by 25%. With 100 million current users and Instagram's 259 million European users, Threads shows potential for significant growth, especially among niche communities. This expansion positions it as a major social media player, offering substantial advertising opportunities in competition with platforms like X. 

ANALYTICS

🌐 2023 Update, Internet Activities Per Minute

Domo's "Data Never Sleeps" report reveals significant online trends: 6,944 ChatGPT prompts and 360,000 posts on platform X per minute, with Amazon app purchases exceeding $455,000 in the same timeframe. These figures, crucial for future marketing strategies, illustrate the ever-growing digital engagement in today’s internet-driven world.

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