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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

📸 Instagram Expands Carousels to 20 Frames

Instagram has expanded carousel posts to allow up to 20 photos or videos per update providing creators more space to share content on specific themes or topics. Initially tested with some users, this feature is now available to all, enabling users to create a live photo album feel for trips or experiences.

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SEARCH

🚨 Google warns URL parameters to cause crawl issues

Google has raised concerns about URL parameters creating endless URL variations leading to crawl inefficiencies. This issue is particularly problematic for e-commerce sites with multiple product variations. Gary Illyes pointed out that while Google is investigating solutions like advanced algorithms and improved site owner communication.

PERFORMANCE MARKETING

🚀 Google Ads API adds new features and upgrades

Google Ads API v17_1 introduces shareable ad previews, removal of automatically created assets, and new offline conversion diagnostics. It also includes additional metrics for tracking conversions and improvements to video campaign bidding strategies. Advertisers and developers gain enhanced control and flexibility, and developers should update their client libraries to access these new features.

OUTLOOK

📈 Multichannel Marketing Gets Tougher as Consumer Attention Splits

Multichannel marketing remains a key to campaign success, yet 53% of marketers are struggling with strategy due to fractured consumer attention. Budget and resources impact 43%. Success relies on data quality (52%), performance metrics (50%), and automation (37%). Social media (55%) and digital ads (41%) are growing, while 70% foresee AI and machine learning transforming future marketing strategies.

🚫 Ad Advisory Group Suspends Activities Amid Legal Action from X

The World Federation of Advertisers (WFA) has temporarily suspended the Global Alliance for Responsible Media (GARM) after X's lawsuit. X claims GARM coordinated an advertiser boycott, costing X billions, and had advised members to avoid advertising on X after Elon Musk's takeover. WFA plans to contest the suit, but GARM's limited resources force a pause. GARM had advised members to avoid advertising on X after Elon Musk's takeover.

BRAIN TEASER

What has four wheels and flies?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What's always found on the ground but never gets dirty?

The answer is: A shadow.

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