Instagram's Latest Update: Revolutionizing Story Engagement!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🔍 Google Shares Tips for Enhancing PMax Performance Ahead of SGE

In 2024, Google's AI advancements, Performance Max (PMax) and Search Generative Experience (SGE), are set to revolutionize digital marketing, as discussed by Google Travel's Susie Vowinkel. PMax streamlines campaigns across Google's platforms, while SGE enhances search interactions. Despite adoption success, there are control concerns and a focus on refining inputs for better outputs. SGE's full impact remains an exciting prospect for marketers.

SOCIAL MEDIA

📸 Instagram Unveils Customizable "Add Yours" Templates for Enhanced Stories Engagement

Instagram introduces "Add Yours" templates, empowering users to craft interactive Story content. This feature enables customization with GIFs, text, and images, fostering creativity and engagement. Users can also use Instagram's templates as inspiration. This innovation could spark new trends and engagement options among Instagram's vast user base. The feature is now available in the latest app version, offering exciting possibilities for interactive storytelling and viral trends​.

📝 Instagram Explores Feature for Adding Notes to Feed Posts

Instagram is boosting engagement with new Notes features: 2-second looping videos and integration into regular feed posts. Popular among teens, Notes can now add context to posts, a strategy to retain younger users and prepare them for Meta's metaverse. Although the launch date is unknown, Instagram's focus is on resonating with the youth demographic.

ANALYTICS

🔍 Google's Local Search Algorithm Now Prioritizes Openness in Rankings

Google's local search algorithm update, as confirmed by Danny Sullivan, now prioritizes "openness" in ranking businesses for non-navigational queries. This change benefits currently open businesses. Sullivan advises against altering business hours for ranking purposes due to ongoing algorithm adjustments. Marketers should maintain accurate Google Business Profile hours to avoid potential future penalties, with the impact on searchers varying by query.

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