Instagram Tops Global Downloads

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SOCIAL MEDIA

📈 Instagram Tops Global Downloads in July with 61M

Instagram tops the charts with 61M downloads in July, holding its lead from June. TikTok followed with 51M downloads, a slight dip from the previous month. Temu made significant strides, climbing to 5th place with 38M downloads due to strong performance in Brazil. Overall, the top 10 apps accumulated 352M downloads, showing a minor decline from June, continuing the summer slowdown trend.

🚫 Meta to Close Spark AR Studio

Meta is closing its Spark AR Studio on January 14, 2025. Launched in 2017, Spark AR allowed creators to develop AR effects for Meta's apps. The move is part of Meta's shift towards its advanced AR glasses and new experiences. While current AR effects remain active until January, future third-party creations will be unavailable. Meta’s future plans for AR creation tools remain unclear.

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ECOMMERCE

🛒 Google Unveils New Tools to Boost Retailers' Trend Insights

Google is rolling out new Merchant Center features to boost retailers' holiday strategies including trend insights to spot hot products, AI-driven summaries for quick performance reviews, and conversational queries for effortless custom reporting. Additionally, automated syncing keeps in-store availability current, while enhanced customer acquisition goals refine campaign precision.  

🚀 Walmart Revamps Marketplace with Resale & Logistics Boost

Walmart has rolled out major upgrades to its third-party marketplace, with features including a resale storefront, enhanced logistics services, premium beauty offerings, and the Walmart LocalFinds program, connecting shoppers with local businesses. Additionally, the Walmart LocalFinds program connects shoppers with local businesses, positioning Walmart for stronger e-commerce growth and an improved seller experience. 

PERFORMANCE MARKETING

📹 Google Launches YouTube Creator Audience Targeting

Google introduces YouTube creator-based audience targeting, enabling advertisers to create remarketing lists from viewers of specific creator videos and expanding targeting capabilities beyond interactions with a brand's own channel, allowing more precise audience segmentation. By accessing organic view metrics, advertisers can enhance campaign reach and effectiveness. 

BRAIN TEASER

You try to gain more of me with every coin. You travel every distance to obtain me. You try every illusion to believe you have me. What am I?

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Here’s what Yesterday’s teaser was:

What two words, added together, contain the most letters?

The answer is: Post office.

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