Instagram Shares Drives Reach

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

📈 Instagram Chief Says Post Share Rates Are Key to Reach

Instagram chief Adam Mosseri highlighted that share rates are now the primary driver of post reach on the platform, surpassing watch time and engagement metrics like likes and comments. Mosseri explained that posts shared frequently signal high user interest, aligning with Instagram's goal to promote content fostering connections among users. 

🚀 X.com Takes Over as Primary Domain for Former Twitter

On Friday, X, formerly known as Twitter, transitioned its primary domain from "twitter.com" to "x.com." This change fulfills Elon Musk's long-standing vision, originating from his work on X.com in 1999. Despite the rebranding, the platform's core functionality remains the same for users. 

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SEO

🔍 Google Teases Upcoming Site Ranking Boost

Google's John Mueller reveals the Search team is evaluating how to better reward high-quality content sites in the next core update. This aims to address critiques from the March core update and September’s helpful content update. Website owners can benefit by consistently producing helpful, high-quality content, which remains the best strategy for improving search performance under Google's evolving systems. 

OUTLOOK

📈 Walmart Sees 26% Rise in U.S. Ad Sales, Gains Market Share

Walmart gained market share among higher-income consumers and saw a significant rise in ad sales. U.S. ad sales increased by 26%, contributing to a 24% overall increase. Revenues climbed 6% to $161.5 billion, while operating income rose 8% to $6.84 billion. Comparable U.S. sales increased by 3.8%, with e-commerce sales jumping 22%, driving strong financial results. 

🧠 CEOs in Retail and CPG Embrace Generative AI

A new IBM survey reveals that 62% of CPG CEOs and 58% of retail CEOs believe competitive advantage hinges on advanced generative AI, up from 59% and 42% in 2023, respectively. Additionally, 63% are pushing for faster AI adoption, while only 43% report having effective AI governance in place.

BRAIN TEASER

My body is round and round with colorful toppings at the top. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

What can be driven although it doesn't have wheels, sliced but stays whole

The answer is: A gold ball

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