Instagram Revamped It's Algorithm

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SOCIAL MEDIA

📱 Instagram boosts original and emerging creators in feed algorithm update

Instagram has revamped its feed algorithm to boost original and emerging creators. The update targets aggregator accounts by removing them from recommendations and labeling reposted content to redirect users to the original creators. Moreover, the algorithm will prioritize original content in recommendations and offer smaller creators more distribution, for a fairer platform. 

📈 Pinterest's Q1 Shows Strong User Growth

Pinterest's Q1 2024 update reveals robust user growth with 518 million monthly active users, predominantly from lower revenue markets. Despite a revenue increase to $740 million, the U.S. and Europe remain their primary income sources, with minimal growth elsewhere.

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OUTLOOK

📈 US Ad Market Expands for 11th Straight Month in March

March saw the U.S. ad market extend its growth streak, up 4.3% from March 2023, with smaller categories outpacing larger ones by nearly fourfold. Digital ad spending surged by 15.7%, contrasting traditional media's 13.6% decline. Digital now commands 68% of total U.S. ad spending, up from 61% in March 2023. National TV ad spending experienced a 7.4% decrease year-over-year. 

PERFORMANCE MARKETING

🚫 Google Ads Automatically Pause Low-Activity Keywords

Google Ads will soon automatically pause low-activity keywords, defined as those generating no impressions for over a year. This is to declutter accounts and prioritize high-performing keywords. Advertisers can manually unpause keywords, but Google advises doing so only for those likely to generate impressions soon. 

BRAIN TEASER

What is as light as a feather, yet no person can hold it for long. What am I?

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Here’s what yesterday’s teaser was

I have a bed but I never sleep. I have a mouth but I never speak. What am I?

The answer is - A river

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