Instagram decodes the Algo!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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👻 Snapchat Debuts AR Learning Hub for Enhanced AR Creation

Snapchat has launched a free Snap AR Learning Hub, offering courses and resources to help users create augmented reality (AR) experiences via its Lens Studio tools. Snap states, "The Snap AR Learning Hub is a new way to learn about the augmented reality field, and gain the skills for a career in AR." This comes as AR becomes increasingly significant in digital marketing, potentially impacting immersive promotions and AR applications for businesses.

🍪 Post-Cookie World: New Report Explores Alternative Ad Targeting

Accenture's new report highlights that 45% of US and UK advertisers haven't updated their strategies in five years, and 71% don't plan to change next year. This points to a reliance on outdated advertising playbooks amidst the phasing out of cookies. However, alternatives like Pinterest's non-third-party data options show similar performance. Accenture advises centralizing in-house data, experimenting with new audience-based solutions, aligning KPIs, investing in marketing mix modeling, personalizing outreach, and improving tracking systems in the post-cookie world.

📸 Instagram Unveils Working Mechanism of Feed, Reels, and Stories Algorithms

Instagram chief Adam Mosseri explained how the platform's algorithms work for the main feed, Stories, and Reels. Instagram uses different algorithms for each part of the app. The main feed includes AI-based recommendations and factors like user activity and post information. Stories are ranked based on viewing and engagement history, while Reels focus on entertainment value. Mosseri addresses misconceptions, emphasizes personalized experiences, and dispels the concept of shadowbanning.

🤖 Snap Integrates Visual Prompts into ‘My AI’ Chatbot Experience

Snapchat enhanced its 'My AI' chatbot experience, allowing users to send visual queries along with text prompts. When users send a picture to My AI, it responds with a related reply. Visual cues expand the capabilities of generative AI tools & provide personalized responses. My AI has gained popularity & some backlash due to its prominent placement in users' inboxes. Snapchat continues to explore generative AI, including the development of 'Dreams' for generating AI dreamscapes

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