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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📱 Meta Introduces Custom Offers for Instagram Ads

Meta introduces a feature for advertisers to display custom offers directly on Instagram ad call-to-action (CTA) buttons. It works by dynamically sourcing offer details from the ad’s website URL and predicting the most likely to convert. Advertisers can feature up to 20 offers per ad, enhancing engagement and click-through rates. Currently, it's limited to single-media.

📸 Instagram Limits Variable Image Size Carousels Promotion

Instagram now restricts boosting carousels with full-screen images. This update affects brands and users looking to promote posts using the new variable image size feature. To utilize this format for promotions, users must ensure all carousel images are standard size. to maintain a consistent user experience.

TOGETHER WITH PORTLESS

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SOCIAL MEDIA

📈 X Hits Record High Usage

X hits a new high with "417 billion user-seconds" in one day, equating to 27.8 minutes per user among 250 million daily actives, Elon Musk announced. However, this contradicts a previous report of 30 minutes of daily usage in March suggesting potential errors or attempts to obscure declining usage, as cumulative seconds may mask fewer users.

OUTLOOK

📊 Google Ad Exchange Tops Ads on Ad-Centric Sites in May

Pixalate's analysis reveals that in May, Google Ad Exchange led ad sales on Made For Advertising (MFA) sites, with ads sold on 72% of these sites, an increase from 67% in April. Magnite came in second with 33%, a decrease from 50%. Xandr Monetize was third with 31%. The report analyzed over 300 million ad impressions.

📧 83% of Store Managers using Email Marketing 

Retail managers are increasingly using email 83%, social media 80.3%, and text messaging (64.6%) for marketing, according to Levin Management Corp.'s survey. Social platforms like Facebook 89.7% and Instagram 76.5% are popular. In-store tech use includes digital coupons 63.7% and free Wi-Fi 49.3% while 66.9% reported stable or increased sales, with 79.6% expecting growth by year-end.

BRAIN TEASER

The person who makes it, sells it. The person who buys it, never uses it. The person who uses it, never knows they’re using it. What is it?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

I can make sounds, but I cannot be played. What am I?

The answer is: Voice

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