Immersive Shopping on Apple Vision Pro

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E-COMMERCE

🛍️ StockX Launches Immersive Shopping on Apple Vision Pro

StockX introduces an immersive Apple Vision Pro app, enabling users to experience 3D sneaker models in their homes. The app offers browsing, shopping with gestures, and real-time data. Future updates promise seller tools and personalization. StockX, a pioneer in resale marketplaces on VisionOS, aims to replicate the in-store feeling, emphasized by their expansion and focus on authentication.

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SOCIAL MEDIA

🎵 TikTok Expands Commercial Sounds Library with Influencer Audio Clips

TikTok's "Sounds for Business" now features new, free audio clips from influencers in its "Commercial Audio Library," aiming to enhance advertiser content with 18 custom voiceover templates by stars like Anania and Matt Buechele. This update, crucial for engaging the 88% of users who find sound essential, allows brands to incorporate recognizable voices into their campaigns, facilitating trend-ready content without direct creator deals.

PERFORMANCE MARKETING

🖥️ Microsoft Advertising Pilots Interface Echoing Google Ads

Microsoft Advertising introduces a new UI, emulating Google Ads with dual vertical menus and an AI chat assistant, Copilot, for streamlined navigation. This redesign aims to "reduce friction for users" and enhance usability, easing the switch between platforms for marketers. With no confirmed rollout date, updates are expected in the coming weeks, promising a more user-friendly experience.

📈 IAB Reports Signal Loss Causes Ad Cost Increase and Contextual Advertising Shift

The "State of Data 2024" report by the Interactive Advertising Bureau (IAB) indicates a spike in ad costs for 87% of buyers due to privacy changes, prompting a shift to contextual targeting, especially with the decline of traditional data signals like cookies. Agencies are notably leading this adjustment, focusing on optimizing media and delivering ROI amidst "deeply obfuscated" signals, as privacy-by-design becomes prevalent.

OUTLOOK

📊 Survey Finds Retailers Must Prioritize Loyalty & Brand Awareness

IDC and SAP's study reveals a disconnect as 86% of retailers feel their customer experience excels, their NPS of 41 suggests otherwise. The research underscores the need for improving customer loyalty and brand awareness, and adopting AI—showing a stark divide with 43% in favor and 42% against. It calls for a shift towards customer-centric approaches and exploring new direct-to-consumer channels for competitive edge and innovation.

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