Google's Algorithm Exposed

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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📄 Major Google Search document leak exposes ranking algorithm secrets

Google Search has experienced a major leak, revealing critical details about its ranking algorithm. Thousands of documents from Google's internal Content API Warehouse, released on GitHub, reveal 2,596 ranking features and 14,014 attributes used by Google including the importance of link diversity, content originality, and user experience.

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OUTLOOK

🚀 Google Eyes HubSpot Acquisition

Google and HubSpot are reportedly in talks for a potential acquisition. Speculation has intensified, suggesting Alphabet, Google's parent company, could acquire HubSpot, valued at $30 billion enhancing Google's cloud services and CRM competitiveness and challenging Microsoft's dominance. Recent discussions have progressed, but no agreement has been reached, and Google has not commented on the matter.  

PERFORMANCE MARKETING

📊 PayPal Launches Ad Network Using Venmo Data

PayPal is launching an advertising network utilizing transaction data from PayPal and Venmo. Spearheaded by Mark Grether, former VP of Uber Advertising, the platform will analyze customer purchases and spending habits to deliver targeted ads. Users can opt-out, with PayPal ensuring transparent privacy controls. 

📊 Snapchat Reveals Ad Campaign Data

A recent study by Snapchat reveals three years of data from 36 advertisers, indicating that both branding and direct response (DR) campaigns effectively increase sales, with combined campaigns yielding higher ROAS. In the Commerce category, the brand efficiency index stands at 1.52% compared to 1.24% for DR, while the Telecom sector shows a brand efficiency index of 1.80% against 2.23% for DR.

📈 New AI Tool Boosts Social Media Ads

Launch Cart has introduced LaunchAds.ai, a new AI-powered ad platform that supports campaigns on major social media sites including Facebook, Instagram, Google, YouTube, Snapchat, LinkedIn, Spotify, and TikTok automating ad creation, optimizing performance through machine learning, and offering A/B split testing and cross-platform integration.   

BRAIN TEASER

I have a thumb and four fingers, but I’m not alive. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

What grows only upwards and can never come down?

The answer is: Height

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