Google's AI Ad Experiment

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PERFOMANCE MARKETING

🛠️ Google Tests Ads in AI Overviews 

Google has started testing the inclusion of Search and Shopping ads within AI Overviews, which appear atop search results for complex queries. These ads, relevant to both the search query and the overview, will be marked as "sponsored." No additional action is required from advertisers because existing Search, Performance Max, and Shopping campaigns are automatically eligible to appear in these AI Overviews. 

🎉 TikTok Unveils New Ad Tools at World Event

TikTok introduces new advertising tools including the Symphony AI suite for ad creation, and TikTok One, a centralized marketing hub. Enhancements feature predictive AI for targeted ads, automated solutions for TikTok Shops, and comprehensive campaign measurement with Unified Lift. TikTok also introduces Add-Ons for TopView and Duet with Branded Mission. 

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AI

🚀 Major Companies Pursue New AI Development Deals

Major tech companies like Meta, Amazon, Google, Microsoft, and OpenAI, are entering into new partnerships for AI development, prioritizing safety and ethical considerations while Frontier Model Forum and the Safety by Design program are designed to establish industry standards and mitigate misuse. Users can anticipate more secure and ethically guided AI tools, supported by enhanced regulations and guidelines. 

SEARCH

🔍 Google Testing Special Snippet for Reddit Results 

Google is testing a special snippet treatment for Reddit search results to enhance user experience. The snippets will display upvotes and comment counts, providing more context about Reddit threads. This may increase Reddit's visibility and traffic from Google Search. The special treatment likely stems from a recent content deal between Google and Reddit, giving Google deeper access to Reddit's data.

OUTLOOK

📉 SEO Job Listings Drop 37% in Q1

SEO job listings have declined by 37% year-on-year, significantly impacting mid-level roles, according to SEOJobs.com. Despite a resurgence in remote SEO roles, only 18% of listings included salary information. Senior-level listings saw a 3% increase, and entry-level listings rose by 1%, while mid-level listings fell by 6%. 

BRAIN TEASER

The more of these you take, the more appear behind you. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

You take off my clothes when you need to put on clothes. I put on clothes when you take off your clothes. What am I?

The answer is: A Cloth Hanger

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