Google Unveils Gemini Voice AI

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

AI

🔊 Gemini Live: Google’s New Voice AI Debuts 

Google’s Gemini Live, launched at the Made by Google 2024 event, is now available, enabling in-depth voice interactions with its AI chatbot on smartphones. Users can engage in multi-turn conversations, interrupting and adapting in real time. Available via the Gemini app, it supports hands-free use and requires a $20/month Google One AI Premium Plan. Multimodal input and additional languages are coming soon.

🖼️ xAI Launches Grok-2 with Image Generation on X

xAI, owned by Elon Musk, has launched Grok-2 and Grok-2 mini in beta on X enhancing chat, coding, and reasoning capabilities, with Grok-2 now supporting image generation. Available initially to Premium and Premium+ users, the models will soon be accessible to developers via an API. xAI plans to integrate these features into X's search, analytics, and reply functions. 

TOGETHER WITH TABOOLA

Competitive bidding and lousy results breaking the bank? Here’s how to get 70% more conversions.

Native advertising!

They blend naturally with the content around them so users see ads about products they care about in the right timing and context, leading to CTRs being 8 times higher than display ads!

Introducing Taboola, It’s the largest native advertising network in the world reaching up to 500M users daily, allowing brands to run ads on trusted websites such as Bloomberg, NBC, and Yahoo. 

Here’s why leading brands trust Taboola:

• Bedrop achieved 35% Higher AOV than social and search ads.

• Lifeboost Coffee achieved a 700% increase in ROAS

• Whirlpool increased CTRs by 44% 

Join 15,000+ successful brands like Bombas, Digital Athlete, and KIA and leverage Taboola's advanced optimization tools to improve your results and get more of every media dollar spent. 

Ready to take your advertising to the next level? 

Meet an account strategist to start your campaign today!

SOCIAL MEDIA

🖥️ Threads Debuts Desktop Insights

Threads has launched a new analytics dashboard for desktop users, providing performance insights into profile views, interactions, and follower growth helping users gauge their presence on the platform and understand engagement dynamics, particularly distinguishing between follower and non-follower interactions. 

📊 X Unveils Advanced Analytics for Premium Users

X has launched an updated Audience Insights tab for X Premium subscribers providing demographic details, active user times, and improved chart formats for better data visualization. Additionally It also offers native analytics tools similar to third-party apps, enhancing strategic planning for marketers. 

OUTLOOK

📈 Brand Leaders to Boost E-Commerce Spend Amid Economic Uncertainty

According to Pattern’s latest report 94% of executives plan to sustain or increase their ecommerce investments by an average of 16% over the next 6-12 months, despite economic uncertainties. Main focuses include product imagery (58%), influencer marketing (51%), branding (43%), and product design (41%) while major barriers are rising shipping costs, inventory issues, and unauthorized sellers.

BRAIN TEASER

A king, a queen, and two twins all lay in a large room. How are there no adults in the room?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

How can a girl go 25 days without sleep?

The answer is: By sleeping at night

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺