Google Supercharges Video Ads!

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PERFORMANCE MARKETING

📹 Google Ads Launches Video Enhancement for Performance Max

Google Ads has rolled out a Video Enhancement feature for Performance Max campaigns, focusing on boosting the effectiveness of video ads through automation. Automatically enabled by default, this feature fine-tunes creative elements. However, it has sparked concerns among advertisers regarding a potential reduction in creative control, with industry experts like Odi Caspi recommending caution when utilizing automated adjustments. 

🧠 TikTok Rolls Out Tool to Track Misinformation for Ad Partners

TikTok has launched new third-party tools to measure misinformation, offering advertisers reassurance about their ad placements. Collaborating with DoubleVerify, Integral Ad Science, and Zefr, TikTok tracks content surrounding ads in the For You Feed to ensure brand safety by providing post-campaign misinformation reports, helping advertisers avoid content with false claims, particularly during the U.S. election period.

🛠️ Reddit Introduces AI & Automation in Ads Manager

Reddit has introduced new AI and automation tools to its Ads Manager, including an Inspiration Library that highlights top-performing ads, an AI Copywriter that generates ad copy based on campaign inputs and best practices, and an Image Auto-Cropper that automatically adjusts images to fit display ratios helping advertisers streamline their campaigns and reach Reddit’s 73 million daily users. 

TOGETHER WITH INSENSE

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SOCIAL MEDIA

🆕 TikTok Unveils New 'Subscription' Feature for All Creators

TikTok is rolling out its redesigned “Subscription” platform now available to regular creators in regions like the U.S., UK, and others allowing creators with at least 10,000 followers and 100,000 monthly video views to monetize their content by offering exclusive perks through three subscription tiers. Subscribers can access exclusive content, including videos, live streams, badges, and direct communication channels like Sub Space. 

OUTLOOK

🎄 Shorter Season, Weekday Slowdown to Hit Holiday Sales

Holiday spending is expected to be mixed, with 28% planning to spend more and 27% spending less than last year, according to BCG. A shortened season, with five fewer shopping days between Thanksgiving and Christmas, and election distractions may affect sales. E-commerce is growing, driving 40% of weekday shopping, with weekends reclaiming more spending activity this year. 

BRAIN TEASER

I am somewhere far below, where no light goes. Here, all a man can do is hack away until at last the shiny things reveal themselves. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

What has four wheels and flies?

The answer is: A garbage truck.

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