Google Stops Continuous Scrolling

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SEARCH

🔄 Google Stops Continuous Scrolling in Search Results

Google announces the end of continuous scrolling in search results (SERPs) to improve speed. This change, first for desktop and later for mobile, replaces the 2021 feature that displayed multiple pages without clicking "next." Critics argue it benefits Google's ad revenue, concentrating clicks on page one and potentially reducing visibility for organic search results.

TOGETHER WITH SMART RECOGNITION

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SOCIAL MEDIA

🌐 Meta Expands Horizon Worlds VR Access

Meta is expanding Horizon Worlds, its VR social platform, to all Meta Quest-supported markets for users 13+. This rollout includes mobile and web access, enabling non-VR users to join. Users can create and interact in customizable digital spaces, fostering global connections. 

📲 Pinterest Introduces New Pin Board Sharing Options

Pinterest now allows users to share their Pinboards across other social apps more easily. Users can select a public board, tap the “Share” icon, choose a display template, and share the board as a Story to attract Gen Z by allowing them to showcase their personal aesthetics and interests on a broader scale.  

PERFORMANCE MARKETING

📊 Google Ads Introduces Cross-Media Video Reach Measurement

Google Ads launched a new Cross-Media Reach Measurement feature for video campaigns. enabling advertisers to track deduplicated, on-target reach and frequency across various platforms, including YouTube and TV, as well as across devices, formats, sites, apps, and networks. Available through the Measurement menu in Google Ads for selected countries and campaigns, offering valuable insights into campaign performance.

OUTLOOK

🛍️ 58% of Consumers will Share Data if Transparency is Ensured

 A survey of 1,000 U.S. adults reveals that 58% would share data with retailers if transparency is ensured, including data use clarity (54%), security (35%), and loyalty perks (29%). However, 19% would never share data. Most (53%) find cookie consent requests annoying, yet 37% have bought items based on personalized recommendations. Gen Z shows more acceptance (49%) compared to Baby Boomers (4%). 

BRAIN TEASER

A seed with three letters in my name. Take away two and I still sound the same. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

I’m beautiful in many different colours. I smell nice; you can pick me if you want. I will live for a long time just don’t forget to water me. What am I?

The answer is: A Flower

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