Google Simplifies Ad Testing

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PERFORMANCE MARKETING

🎥 Google Unveils New Tool for Streamlined Video Ad Testing

Google is rolling out a new Video experiments tool for advertisers, aiming to simplify A/B testing for video ads allowing quick setup with automatic duplication of campaigns, enabling advertisers to compare different creative variations easily receiving preliminary results within days with up to 95% statistical confidence. Now available for Video Reach and Video View campaigns.

🔧 Bing Webmaster Tools Adds Recommendations, 16 Months of Data, and Copilot Previews

Microsoft has rolled out updates to Bing Webmaster Tools, including a new "Recommendations" section, 16 months of data access, and a preview of Copilot integration. Recommendations offer personalized insights for optimizing website performance, while extended data allows for deeper analysis of long-term trends. Additionally, Copilot provides real-time answers and data insights, streamlining workflows and improving decision-making for enhanced website management.

🛡️ IAS Trials Brand-Safe Ad Tool on Meta

Integral Ad Science (IAS) is piloting its Content Block List with Meta to enhance ad placement control on Facebook and Instagram allowing advertisers to customize content lists and pre-screen placements, offering more precision than traditional block lists. Currently available for IAS users, it will be widely accessible in early 2025, ensuring ads appear in brand-appropriate contexts while expanding on TikTok. 

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OUTLOOK

🤝 Consumers Remain Loyal to Brands on Social Media

Consumers remain highly engaged with brands on social media, with 48% reporting increased interaction, according to a Sprout Social survey. TikTok leads as a product discovery platform for Gen Z, with 77% engaging, while Instagram follows at 74%. YouTube is a preferred space for long-form content, with 51% engaging regularly. Additionally, 32% of YouTube users interact with brands daily.

SOCIAL MEDIA

🎥 YouTube Clarifies Shorts Updates, Boosts Sponsored Content Tags

YouTube is rolling out some updates, clarifying that videos under three minutes uploaded after October 15, 2024, will be classified as Shorts, while older uploads remain unchanged. Creators can tag both short and long-form clips as sponsored content on mobile and the web. Additionally, custom membership badges are now easier to manage across Studio platforms, simplifying content creation. 

BRAIN TEASER

The leaves are on the fruit, The fruits is on the leaves. What is it?

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Here’s what Yesterday’s teaser was:

You can see it every day, But cannot touch it at will. What is it?

The answer is: The sky.

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